Under the parameters of the program, NIADA contractually teams up with vendors to offer them exclusive access to the association's 19,000 member dealers. Vendors must qualify for the Preferred Provider designation and the benefits included with that status. NIADA does a thorough background check on each company to maintain the integrity of the program.

Everything is checked, from examining financial statements to the insuring and underwriting of the participating companies. Once approved for participation in the program, NIADA actively markets the program and each of the program participants to our members. The special Preferred Provider Program logo above, as well as NIADA's logo and each of the companies' logos are prominently displayed in marketing materials. Marketing efforts include special membership mailings, e-mails, web site links, faxes, and on-demand fact sheets about participating companies and their products.

Preferred Provider participants also receive special consideration for subsequent NIADA sponsorships, receive discounts on exhibiting at NIADA trade shows and on advertising in NIADA's Used Car Dealer magazine. Other marketing opportunities allow NIADA to prominently display company logos on other printed materials and web sites. Contracts are renewable annually as each provider re-qualifies for the program.

For additional information, contact JD Wilson.