Russell Moore
Top Notch Used Cars · Conroe, Texas
AI bots as “digital employees”
Moore said he’s bad at following up, so he built a bot that tracks his ideas and checks in with staff to make sure they get done. He now has five bots covering sales, collections, marketing, and buying, and they’re connected to his DMS, QuickBooks, phone system, and CRM.
He cited a specific use to help prevent repossessions.
“I wanted to figure out an early trigger warning for repos.”
One bot compares his past repos against his current portfolio, flags the accounts most likely to default, and sends that list to his collection manager every morning. At the end of the day, it checks whether she followed up and reports back to him. Moore said that in just three weeks this early-warning system has saved about 10 repos.
He was clear that the goal isn’t to replace employees but to give them time back.
“I’m trying to give them a day off during the week — I’m trying to buy back some time for them.”
Moore won two registrations to the June 2027 NIADA Convention & Expo at the Gaylord Opryland in Nashville, plus a three-night stay, courtesy of AutoZone.

Nick Markosian
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