12:00 pm - 6:00 pm
Registration
Registration Desk
You have arrived! Pick up your badges and event materials at the registration desk.
Sponsored by National Lenders
Symphony Ballroom Foyer
1:30 pm - 2:30 pm
Opening General Session
A Tour of the Bleeding Edge: What’s Next?
This is the new generation of NIADA, so why not kick things off with a blast from the future? Join us for a fast-paced, three-part session highlighting what’s coming to the BHPH industry in 2026 and beyond.
Symphony Ballroom
ACT I: Social Media: From Scrolled To Sold
Organic or paid? Well...Yes! In tomorrow's social, it won't be about either/or, but about how to seamlessly integrate these strategies to get the customer from the phone to the lot.
SHAWN PAYNE
Founder, Goatforreal Media
TERRY MACCAULEY
CEO, Big Time Advertising
ACT II: Bringing Profit From The Streets To The Store
Suddenly they're everywhere - companies facilitating customer vehicle sourcing for dealers. This session will explore the integration of private acquisition into existing dealership operations.
DARRELL STEED
President, SmartWolf Consulting
ACT III: Agentic AI Is Transforming The Auto Industry
If you think you've got a grip on how AI is changing the industry, buckle up - the next phase is coming. Learn how agentic AI is poised to change your dealer operations in ways you never thought possible.
PHIL O'SULLIVAN
Head Strategist, ID Privacy
2:45 pm - 5:45 pm
Workshop
The Heart of the Matter – Inventory Management
The heart of the matter? The vehicle. From acquisition to time to lot to cost control, you'll be immersed in the most critical aspects of inventory management. Special guest, NAAA will explore data, tools, and resources to help find that perfect subprime vehicle for $12,000 or less.
Southern Ground A/B
Doug Turner
America’s Car-Mart
2:45 pm - 5:45 pm
Workshop
All the Moving Parts to Moving More Metal
These three hours will bring together strategies for branding, marketing, lead generation, follow up, pricing, closing and more, all for one purpose – helping you sell more cars. PLUS: the new frontier of AI - what's here now, and what's coming down the road.
Ocean Way
John Dismukes
20 Group Sales Manager & Moderator, NIADA
2:45 pm - 5:45 pm
Workshop
Building Versatility Into Your Business Model for 2026
The times, they are a-changin', make no mistake – and your business model needs to keep pace. Join Luke Godwin for a deep dive into the issues surrounding capital availability, portfolio performance expectations, strategic planning and more. Each attendee will leave with a 2026 pro forma.
Blackbird A/B
Luke Godwin
Godwin Motors
5:45 pm - 6:45 pm
Sponsor Event
Happy Hour with Sponsors
Mingle with the sponsors, find new solutions and hang out with old and new friends during our cocktail reception.
Sponsored by National Lenders
Symphony Ballroom
6:45 pm - 9:45 pm
Sponsor Event
Off-Site Experience with Diamond and Gold Sponsors
Stay tuned for more details!
