Michael West

Michael West

Direct Auto, Biloxi, MS

9:00 am - 9:50 am

The Secret to Building Strong & Profitable lender Relationships

Struggling to grow your business? Expanding and strengthening your lender relationships may be the key. Building strong partnerships with lenders is one of the most critical, and often overlooked, drivers of dealership success. Michael West has cracked the code on working effectively with national banks and finance companies to forge lasting relationships that drive approvals, maximize dealership profits, and unlock new opportunities. He will walk attendees through his proven step-by-step approach to building trust, boosting approvals and positioning your dealership as a preferred partner with lenders across the country.

THURSDAY, JUNE 26 in CYAN 6-7