One of the most popular sessions is back, with an even deeper dive! There is certainly more than one way to be successful as a BHPH dealer. But the analytics don’t lie and “just sell more cars” is never the answer. Darla Booher has specific numbers she constantly reviews to determine the health of her dealership. Don’t miss this interactive session discussing real numbers.

With 78% of consumers choosing to buy from the dealership that responds to them first, the pressure for prompt and effective communication is immense. Traditional methods often fall short, leading to missed opportunities and lost sales. Learn about AI tools to help you connect with customers and add to the bottom line.

Tax compliance can be tricky for dealers due to their unique needs. This session seeks to set your dealership up for success, covering common mistakes and unique opportunities. Attendees will learn what their CPA should look for to minimize taxes and make better strategic decisions. 

Boost your team's performance and dealership success by unlocking the power of Play, Purpose and Potential. In this dynamic session, Luke will share strategies to inspire and engage your team and avoid the three biggest motivation killers - emotional burdens, economic pressures and inertia. 

Your service department must be operating as efficiently and effectively as possible. Our panel of experts will share metrics to help you determine if your service department needs a tune-up or is running like a fine-oiled machine. From getting your retail inventory ready for the frontline to servicing retail vehicles after the sale, they will cover it all.

Doug Turner will identify some of the biggest challenges and offer solutions to lower your carrying costs, turn inventory quicker, improve vehicle flow and increase efficiency to maximize your reconditioning output. This session will help improve the customer experience and front-row quantity, and protect your portfolio by keeping your customers on the road.

In this fast-paced session, attendees will discover how to create powerful attention-grabbing marketing campaigns to generate leads and drive sales to grow your dealership and dominate your market. Learn message-crafting strategies to convert leads, leverage data to target the right audience, and measure success to maximize ROI.

Underwriting and collections have changed in the last five years. Brad White will discuss the challenges and opportunities of collecting in the modern environment, where fluctuating financial conditions, evolving regulations and digital transformation redefine the rules.

Recovering a vehicle after default can be challenging, especially when navigating the varying laws in each state. These legal complexities often present landmines that lenders must avoid. Stefanie and Amy will share best practices that every lender should consider, and recount real-world examples from some of the most challenging states.

20 Groups are full of dealers sharing the best ideas and holding each accountable. These three seasoned 20 group members will share the best ideas from their time in a 20 group. This is where you will find that one nugget you didn’t expect.

The Certified Master Dealer™ (CMD) program was developed to help you manage and grow your business. It is one of the industry’s most respected training programs for independent dealers. Once you complete this certification, you’ll become part of a select group of dealers who are committed to the industry, support compliant business standards and practices, and are leaders in their communities. Want to learn more? This session is for you.

In this interactive workshop, dealers will find their niche in the marketplace. Attendees will conduct a SWOT analysis to apply to their dealership's operational plan. John Dismukes will also create a marketing mix using the 4 Ps approach (Product, Price, Place, Promotion) from SWOT analysis results. 

Acquiring inventory at the right price remains a dealership’s greatest challenge in today’s unpredictable wholesale market. In this session, we’ll discuss how to thrive and build operational flexibility and resilience with actionable insights on inventory sourcing and mix strategies and adapting to external economic conditions to optimize and maintain dealership profits.

The NIADA BHPH Dealer Forum is quickly becoming the marquee event in the country for BHPH dealers. The unique format allows attendees to share ideas and hear from some of the nation’s best dealers. This is the session you will be talking about six months from now, and it will include several of the best ideas from the 2024 forum. 

In the rapidly shifting regulatory landscape under the Trump 2.0 administration, dealers face unique challenges and opportunities. This session will explore the importance of staying compliant with federal and state laws, provide insights into how the administration's policies impact the automotive industry, identify key areas of legal exposure, and explain practical strategies to safeguard your business.

Cybersecurity doesn’t have to be complicated — and ignoring it can cost you. This session offers a clear playbook for protecting your dealership with simple, budget-friendly steps. Learn about top cyber risks, how to make FTC Safeguards compliance work for you, and practical strategies to keep your business secure with the internal capabilities and resources you have available. 

We all win when the customer makes it to the end of the loan, and we hand them the title. The only way we can do that is to reduce the number of charge-offs. Rondis Cavender will discuss how he has curbed his charge-offs and kept more customers in their vehicles with his 20 Group's best idea “Fresh Start” program.

AI is revolutionizing the automotive industry, enhancing everything from marketing, sales, customer service to dealership management. This session explores how tools like generative AI, machine learning, and NLP optimize operations, improve customer engagement and drive sales. Learn how to stay ahead with AI-powered merchandising, personalized marketing and predictive analytics.

How much should you be spending in the service department and what should you be spending it on? Our panel of experts will focus on getting your inventory to the frontline and making sure it stays on the road for your customers.

In the dynamic landscape of today’s business world, staying ahead requires more than just adaptation; it demands a proactive approach to change. Cory Mosley will show a blueprint for modernization and proven strategies to achieve record-breaking revenues. The first 80 attendees at the session will receive a free copy of his Amazon best-selling book. 

AI is transforming automotive retail and operations, helping dealers streamline processes, improve customer engagement and increase profitability. In this fireside chat, two experienced dealers will share how they leveraged AI in their businesses from marketing automation and predictive analytics to inventory management and sales optimization. Learn about the latest tools and practical insights and strategies to implement AI in your dealership.

Your F&I department should be a powerhouse of profitability. Learn tactics to structure pay plans to motivate behaviors, streamline product offerings for maximum impact, and integrate F&I seamlessly into your dealership’s culture to thrive in any market.

BHPH dealers are busy! They don't get enough time at their desk. In this session, Jim Rhoads will walk attendees through how to use these two new free tools to look at profitability and cash flow.

Presented by Cox Automotive: This session dives into the nuts and bolts of what independent dealers need most: securing the right inventory, managing financing and floorplanning, and minimizing risks. Whether you’re looking to streamline operations or boost your bottom line, this discussion is packed with actionable insights and proven tactics tailored to help independent dealerships succeed in today’s competitive market. 

The next generation of customers are already showing up at dealerships. It is little wonder the next generation of dealers is stepping into leadership roles in increasing numbers. Three young dealers will discuss how their unique education and experiences translate into customer service, management, marketing and more.

Make sure you aren’t overlooking the obvious and leaving your operation vulnerable. This Business 101 session will focus on the fundamental basics such as cash flow, projections and accountability. Brent Carmichael will walk you through monthly and annual sales models and collections scenarios.

Social Media is here to stay and the digital consumer is in charge. Come hear from our panel of dealers who are using social media and video to meet their customers where they are shopping and build lasting relationships.   

Presented by Cox Automotive: The digital revolution makes logistics easier to manage than ever, but with it comes added complexities around security and fraud prevention. This workshop will outline strategies to control your end-to-end transportation process with confidence. This session will also provide actionable tips to ensure safe, secure and smooth transactions

Ed Curry will discuss the challenges of finding and selecting salespeople who will do the work needed to successfully contribute to your salesforce. Attendees will walk away with industry-leading solutions and tips for overcoming the obstacles to finding the right salesperson.

Have you ever wondered why so many dealers join 20 Groups? This is your opportunity to ask. Our longtime members will share their 20 Group experience and the impact on their dealerships. No question about 20 Groups is off the table.  

It's an unfortunate truth that most marketing campaigns fail to deliver real results. Dealers always ask, “What will make my ad campaign successful?” In this session, we'll tackle some of the common mistakes that dealers make with their ads and provide solutions. Samples of good (and not-so-good) campaigns will offer dealers a chance to laugh a little while learning how to craft a campaign that will deliver better results for their dealership.

Presented by Cox Automotive: Achieving your profitability goals proves to be an ongoing challenge given rising competition, higher costs, changing consumer needs and limited inventory. This session delivers a holistic view of how to acquire the right car in the right channel, attract consumers with market-compelling listings and prices, and meet the needs of today’s online-minded buyers at the right moment.

In this dynamic session, Alex Melen will show how generative AI can drive efficiencies and innovation in your SEO, paid search and social media strategies. Dealer Victor Figlin will explain how he’s successfully leveraged AI and other cutting-edge strategies to thrive in today’s competitive landscape.

Curious about reinsurance but not sure where to start? In this fireside chat, CPA Hugo Sanchez will cover the compliance side of reinsurance and Dealer Chad Randash will share how he has used reinsurance to boost profits, manage risk and build long-term value. Walk away with a clearer understanding of how reinsurance can fit into your dealership strategy.

Finding ways to improve collections can be overwhelming, and strategies change. Does your collections philosophy include begging, coaching, tough love, or something in between, and more importantly, is it working? Our panel of dealers shares the practices and processes they have implemented for success.

Say goodbye to generic marketing and hello to a new era of personalization. In this engaging session, you'll discover how to leverage the tools you already use to craft targeted, one-on-one experiences that resonate with every individual. With these easy-to-implement ideas and a touch of innovation, you can personalize your customer interactions and drive your dealership to new heights.

Come learn the four basic steps to transform your dealership – assess, change, implement and evaluate. Successful dealers implement processes, gain buy-in from stakeholders, and change cultures to ensure the implementation is permanent. This workshop will teach you what to do in 90 days to build a culture of excellence. 

Almost every dealer loses sleep worrying about keeping their dealership compliant. From the CFPB, FTC, IRS, state DMVs and attorney generals to other local agencies, it can be overwhelming. This panel of dealers will discuss the practices and processes they use to stay on top of the compliance nightmare and sleep like a baby.    

Explore the transformative power of video marketing and how it can significantly enhance a dealership's profitability. Attendees will learn how video content drives customer engagement, builds trust, and ultimately increases sales and service revenue. By the end of the session, participants will understand how adopting a strategic video marketing approach boosts visibility, creates customer loyalty and provides a measurable ROI.

Our panel will provide dealers with a better understanding of how they can leverage different auctions to build their inventory. Learn the best ways to source frontline inventory for your dealership, make recoveries, find parts, and save time and money on reconditioning vehicles.

Patrick O’Brien spent years working with Congress on regulatory and oversight matters related to the CFPB. During this fireside chat, NIADA Legislative and Regulatory Committee Chair Lawrence Meade asks O’Brien to share his insights and thoughts on what dealers should expect from the FTC and CFPB. They will also be joined by NIADA lobbyist David Pore, who will discuss the current legislative issues NIADA is monitoring. 

Simply put, buying and selling vehicles is NOT what this business is all about. The money is made in managing your inventory effectively. In this session, 2024 National Quality Dealer of Year Donald Sullivan, Jr., will share how managing your inventory with a disciplined formula will lead to exponential growth.

In today’s competitive hiring landscape, independent dealerships need a smarter strategy to stand out.  Join Ryan Naylor, a professional recruitment strategist, as he breaks down how the top 1% attract A-Players, boost retention, and build high-performance teams that fuel long-term growth – on and off the lot.

Struggling to grow your business? Expanding and strengthening your lender relationships may be the key. Building strong partnerships with lenders is one of the most critical, and often overlooked, drivers of dealership success. Michael West has cracked the code on working effectively with national banks and finance companies to forge lasting relationships that drive approvals, maximize dealership profits, and unlock new opportunities. He will walk attendees through his proven step-by-step approach to building trust, boosting approvals and positioning your dealership as a preferred partner with lenders across the country.