Senior Moderator, NIADA 20 Groups
Whether you’re a current Certified Master Dealer or want more information on becoming one, this is the session for you. Being a Certified Master Dealer (CMD) comes with a lot of prestige. It’s a commitment to excellence, customer experience and the knowledge to put your dealership on a profitable and compliant path. Ed Curry, NIADA Senior 20 Group Moderator, sits down with Joe Lescota to update current CMDs on what’s changed in the industry and provide information for those who want to become a Certified Master Dealer.
The days of customers seeing your dealership for the first time as they drive by have been gone for a long time. You still have a drive-by dealership, it’s just online and crowded by thousands of other dealerships. Creating a proper online presence is key to any business these days. In this session, you will learn how to improve your website and grow vehicle sales by focusing on the right KPIs.