From Start to Finish: Leveraging Subprime buyers to maintain profitability during an economic downturn

Luke Lunkenheimer has gone from nothing to something, but it wasn’t overnight. Lunkenheimer shares how his dealerships have maintained profitability during an economy that’s short on vehicle supply. It’s not as simple as buying credit leads and hitting the phones. He shares his struggles to develop a very succinct and highly effective system to market to, qualify, and convert subprime buyers.