Exhibitors · NIADA Convention 2026

Build productive relationships with independent dealers.

Connect with engaged dealer principals, managers, and executive decision-makers in the expo hall — actively shopping for tools and partners to grow their businesses.

View floorplan & reserve Download prospectus
800+
Dealers attended in person, ready to find vendor partners
92%
Of dealers actively looking for solutions from vendors in the Expo Hall
89%
Of attendees found the variety of vendor partners beneficial
97%
Would recommend the NIADA Convention & Expo to colleagues
Who's in the room

The dealers most likely to work with you — all under one roof.

NIADA attendees are operators. Owners, GMs, finance directors, and BHPH leaders coming to Denver to find what's next for their dealerships.

Dealership primary business
Retail
54%
BHPH
43%
Service
18%
LHPH
3%
Based on NIADA Convention attendee data
Why exhibit
Dealers come to the expo hall ready to make decisions. They're comparing platforms, signing contracts, and building shortlists for the year ahead.
Based on NIADA Convention attendee data
Booth pricing

Four ways to show up.

From a streamlined booth-only package to flagship Signature sponsorships, every tier puts you in front of the dealers who matter.

Booth Only
$5,000
Entry-level booth space — perfect for first-time exhibitors testing the NIADA crowd.
  • 10×10 booth space in the expo hall
  • Booth ID sign, table, chairs, security
  • Post-show registered attendee list
Reserve booth
Select
$7,500
A step up with added visibility — strong fit for growing vendors looking to stand out.
  • Everything in Booth Only
  • Enhanced expo hall placement
  • Marketing & sponsorship benefits
Reserve booth
Most popular
Premier
$12,000
High-visibility presence with substantial branding, marketing reach, and attendee perks.
  • Premium booth location & size
  • Expanded sponsorship package
  • Pre-event & on-site marketing exposure
Reserve booth
Signature
$29,000
The flagship tier. Maximum presence, sponsorship benefits, and convention-wide brand integration.
  • Largest booth & premium positioning
  • Full sponsorship integration
  • Top-tier branding throughout convention
Reserve booth
See the 2026 prospectus for full inclusions per tier · Terms & conditions
Exhibitor schedule

Move in, show up, and roll out.

Three days of expo hours and a clearly-mapped move-in/out window. Exhibitors are assigned to Aurora Hall 1 or 2 based on booth selection.

Expo hall hours
Monday June 22
Expo Grand Opening
4:00 PM – 6:30 PM
Tuesday June 23
Expo Lunch & Networking
11:00 AM – 2:00 PM
Tuesday June 23
Expo Reception & Vehicle Auction
4:00 PM – 7:00 PM
Move-in
Saturday June 20
Approved booths only
8:00 AM – 5:00 PM
Aurora Hall 1
Sunday June 21
20×20 booths and larger
4:00 PM – 9:00 PM
Hall 1: 4–5 PM · Hall 2: 5–9 PM
Monday June 22
All booths move-in
8:00 AM – 2:00 PM
All booths must be show-ready by 2:00 PM
Move-out
Tuesday June 23
Exhibitor move-out — Halls 1 & 2
7:30 PM – 11:59 PM
Aurora Hall 1 must be clean and clear by 11:59 PM. Need extra time? Pre-schedule with Freeman to move items to Hall 2.
Wednesday June 24
Exhibitor move-out — Hall 2
8:00 AM – 12:00 PM
Combining booths for a larger space? Contact Joe Kearse — joe@niada.com · 832-767-4762
Download quick facts PDF →
Plan your booth

Everything you need in one place.

Order your kit, hook up your booth, and get your team registered. All vendor links are live.

Freeman Exhibitor Kit
Booth furniture, decor, carpet, and shipping — your one-stop kit through Freeman.
Order now
Gaylord Order Form
Wi-Fi, A/V, electrical, and security services through the venue's Boomer Commerce portal.
Order now
Lead Retrieval
Capture and qualify booth visitors with the official NIADA lead retrieval system.
Order now
FAQ

Quick answers before you book.

Don't see what you're looking for? Reach out to us at registration@niada.com.

Click View Floorplan above to make a booth selection and enter your company information along with payment. After registration is complete, you'll automatically receive an email with an invoice marked PAID. The Friday following your booth reservation, you'll receive a second email with instructions to register your attendees.
Additional exhibitor registrations are available upon request. Reach out to registration@niada.com and we'll get you sorted.
See the Exhibitor Prospectus for full inclusions per Signature, Premier, and Select tier. 10×10 booths include: 7"×44" booth ID sign, 6' skirted table, two chairs, wastebasket, hotel-carpeted floor, 24-hour hall security, post-show registered attendee list (without emails), use of NIADA's event logo in convention marketing, and continuous promotion through UCD Magazine, Dashboard, and NIADA social. Note: the exhibit hall itself is not carpeted — exhibitors provide flooring for their own booth space.
There is a 25% cancellation fee for booths canceled on or prior to May 5, 2026. There is no refund for booths canceled after May 5, 2026.
Joe Kearse — joe@niada.com · 832-767-4762
Thank you sponsors

The companies making it happen.

Thank you to our current sponsors and vendors. We look forward to seeing you at the NIADA Convention & Expo.

Interested in becoming a sponsor?
Contact Joe Kearse
See you in Denver

Lock your booth before the floorplan fills up.

Hundreds of dealers. Three expo windows. One chance to position your brand right in front of the buyers shopping for what you sell.

Reserve your booth
Hotel
Exhibitor room block
Reduced rates at the Gaylord Rockies — 15 minutes from DEN airport. Limited availability.
Book now →
Questions
Talk to our team
Need a custom space, sponsorship combo, or a question we haven't answered? We're a quick email away.
Contact us →