General Sessions

These sessions will educate, activate and motivate.


Tuesday 9:00 AM

Come hear Michael Darrow kick off the convention as he embarks on his term as NIADA President. Michael owns and operates The Car Finders Inc in Durham, NC for over 28 years and is looking forward to building on the past and moving the association forward. The session also includes our annual Analytics Report, which is a great way to benchmark your dealership and start your convention education.

Tuesday 3:30 PM

Experience decorated U.S. Navy SEAL, best-selling author and podcast host Marcus Luttrell as he shares his story of perseverance with independent car dealers. Marcus' experience translated into a book and film titled "Lone Survivor." Don't miss this year’s keynote speaker as he addresses attendees just before the grand opening of the Expo Hall.

Thursday 2:45 PM

We have plenty to celebrate in our industry and celebrate we will at his year’s NIADA Awards Banquet and Party. The closing session will give attendees a chance to network, unwind, and close out the convention in style. This will session will culminate in the announcement of the 2024 National Quality Dealer of the Year.