The week opens, peaks, and closes here.

Two industry stalwarts open the convention as incoming President Darla Booher and outgoing President Don Griffin greet attendees and offer brief remarks.

CEO Jeff Martin follows with a state-of-the-association update, and Director of Education Brent Carmichael gets you teed up for three days of the best education in the industry.

A late-round NFL draft pick for the Pittsburgh Steelers in 1968, Rocky Bleier's path to greatness was anything but guaranteed. Shortly after joining the team, he was drafted into the U.S. Army and shipped off to Vietnam, where he was seriously wounded in combat. Through sheer will and relentless determination, he fought his way back to not only reclaim his roster spot but earn a starting position alongside Franco Harris in one of the most dominant offenses in NFL history. The result: four Super Bowl championships, a Bronze Star, and a Purple Heart — and a story so remarkable it became a bestselling book and an ABC television movie, both titled Fighting Back.

Short-form video is a key component in today's marketing, and for many dealers, the TikTok audience is entirely unique. Join Ryan for an in-depth look at the automotive side of the platform — featuring creative video samples and analysis, plus a deep dive into the modern consumer's automotive buying behavior.