In this interactive workshop, dealers will find their niche in the marketplace. Attendees will conduct a SWOT analysis to apply to their dealership's operational plan. John Dismukes will also create a marketing mix using the 4 Ps approach (Product, Price, Place, Promotion) from SWOT analysis results. 

Come learn the four basic steps to transform your dealership – assess, change, implement and evaluate. Successful dealers implement processes, gain buy-in from stakeholders, and change cultures to ensure the implementation is permanent. This workshop will teach you what to do in 90 days to build a culture of excellence.