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The full convention in the same hall at the same time. Here's what's on deck in 2026.<\/p>\n<\/section>\n\n<div class=\"sessions-wrap\">\n\n <article class=\"session reveal\">\n <div class=\"session-meta\">\n <div class=\"session-num\">01<\/div>\n <div class=\"session-kicker\">Opening Session<\/div>\n <div class=\"session-when\">Day One \u00b7 Main Hall<\/div>\n <\/div>\n <div class=\"session-content\">\n <h2 class=\"session-title\">Welcome. <em>Here's what's in store.<\/em><\/h2>\n <p class=\"session-sub\">A quick gathering before the week kicks off \u2014 leadership remarks, the state of the association, and a look at the education ahead.<\/p>\n <div class=\"session-body\">\n <p>Two industry stalwarts open the convention as incoming President Darla Booher and outgoing President Don Griffin greet attendees and offer brief remarks.<\/p>\n <p>CEO Jeff Martin follows with a state-of-the-association update, and Director of Education Brent Carmichael gets you teed up for three days of the best education in the industry.<\/p>\n <\/div>\n\n <div class=\"presenters\">\n <div class=\"presenters-label\">On Stage<\/div>\n <div class=\"presenter-row\">\n <span class=\"presenter-name\">Darla Booher<\/span>\n <span class=\"presenter-role\">Incoming President<\/span>\n <\/div>\n <div class=\"presenter-row\">\n <span class=\"presenter-name\">Don Griffin<\/span>\n <span class=\"presenter-role\">Outgoing President<\/span>\n <\/div>\n <div class=\"presenter-row\">\n <span class=\"presenter-name\">Jeff Martin<\/span>\n <span class=\"presenter-role\">Chief Executive Officer, NIADA<\/span>\n <\/div>\n <div class=\"presenter-row\">\n <span class=\"presenter-name\">Brent Carmichael<\/span>\n <span class=\"presenter-role\">Director of Education, NIADA<\/span>\n <\/div>\n <\/div>\n\n <div class=\"sponsor\">\n <span class=\"label\">Sponsor<\/span>\n <strong>Black Book<\/strong> \u2014 proud sponsor of the President's Ring.\n <\/div>\n <\/div>\n <\/article>\n\n <article class=\"session reveal\">\n <div class=\"session-meta\">\n <div class=\"session-num\">02<\/div>\n <div class=\"session-kicker\">Featured Keynote<\/div>\n <div class=\"session-when\">Day Two \u00b7 Main Hall<\/div>\n <\/div>\n <div class=\"session-content\">\n <h2 class=\"session-title\">From the rice paddies of Vietnam to <em>four Super Bowl rings.<\/em><\/h2>\n <p class=\"session-sub\">Rocky Bleier \u2014 four-time Super Bowl champion, Vietnam combat veteran, Bronze Star and Purple Heart recipient \u2014 takes the main stage.<\/p>\n <div class=\"session-body\">\n <p>There's a moment in Rocky Bleier's story when every indicator said it was over. He was in a military hospital, his legs shredded by rifle fire and grenade fragments from an ambush in Vietnam's Que Son Valley. Doctors gave him little hope of walking normally again, let alone setting foot on an NFL field. Most people would have believed them.<\/p>\n <p><strong>Rocky Bleier is not most people.<\/strong><\/p>\n <\/div>\n\n <div class=\"sponsor\">\n <span class=\"label\">Presented By<\/span>\n <strong>Carfax<\/strong>\n <\/div>\n\n <div class=\"keynote-extended\">\n\n <div class=\"stats-grid\">\n <div class=\"stat\">\n <div class=\"num\">4\u00d7<\/div>\n <div class=\"label\">Super Bowl Champion<\/div>\n <\/div>\n <div class=\"stat\">\n <div class=\"num\">11<\/div>\n <div class=\"label\">NFL Seasons<\/div>\n <\/div>\n <div class=\"stat\">\n <div class=\"num\">3,865<\/div>\n <div class=\"label\">Career Rushing Yards<\/div>\n <\/div>\n <div class=\"stat\">\n <div class=\"num\">2<\/div>\n <div class=\"label\">Drafts: Steelers & U.S. Army<\/div>\n <\/div>\n <\/div>\n\n <h3 class=\"sub-h\">Drafted twice \u2014 by the Steelers and by his country.<\/h3>\n <div class=\"session-body\">\n <p>A Notre Dame graduate and team captain, Bleier was selected by the Pittsburgh Steelers in the 16th round of the 1968 NFL Draft \u2014 the 417th overall pick. He wasn't the prototype running back. Too small, scouts said. Not fast enough. He made the roster on effort and football IQ alone.<\/p>\n <p>Then, as his first professional season was winding down, he received his second draft notice \u2014 this one from the United States Army. At the height of the Vietnam War, Bleier was deployed with the 196th Light Infantry Brigade. Just months into his tour, his platoon was ambushed. A bullet struck his left thigh. Moments later, a grenade exploded nearby, sending shrapnel through his right leg and foot. He was evacuated to Da Nang, then Tokyo, then home \u2014 where doctors told him his football career was finished.<\/p>\n <p>He refused to accept that verdict. Over the next several years, Bleier endured a brutal rehabilitation \u2014 mile by painful mile, rep by agonizing rep \u2014 driven by the belief that ordinary people, through determination and discipline, can accomplish extraordinary things.<\/p>\n <\/div>\n\n <h3 class=\"sub-h\">A champion's return.<\/h3>\n <div class=\"session-body\">\n <p>Bleier didn't just make it back to the Steelers. He became a starter on what many consider the greatest NFL dynasty of the 20th century. Running alongside Franco Harris and blocking for Terry Bradshaw, he was part of a Pittsburgh backfield that helped the Steelers claim four Super Bowl championships in the 1970s. In 1976, both he and Harris topped 1,000 yards rushing in the same season \u2014 an elite feat. Bleier finished his 11-year NFL career with 3,865 rushing yards and the respect of teammates, opponents, and fans alike.<\/p>\n <p>His life story was documented in his memoir <em>Fighting Back<\/em>, later adapted into an ABC television movie. He's been telling that story in person ever since \u2014 for good reason. It works.<\/p>\n <\/div>\n\n <p class=\"pull-quote\">\"Ordinary people, through determination and discipline, can accomplish extraordinary things.\"<\/p>\n\n <h3 class=\"sub-h\">A message built for <em>this<\/em> industry.<\/h3>\n <div class=\"session-body\">\n <p>Running a dealership isn't for the faint-hearted. Inventory challenges, shifting consumer expectations, regulatory pressure, and a competitive market mean every day tests the resilience, leadership, and adaptability of owners and their teams. That's what makes Bleier's message relevant.<\/p>\n <p>He speaks to what it takes to compete when the odds are stacked against you \u2014 how to lead a team through adversity, how to stay the course when quitting seems like the rational choice, and how the habits forged under pressure ultimately determine outcomes. These aren't abstract concepts for a man who fought his way back from a war wound that cost him part of his foot. They're lived experience.<\/p>\n <p>Whether you're a dealer principal, a general manager, a sales professional, or a finance manager, Bleier's perspective offers something every member of your team can take back to the lot on Monday morning.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/article>\n\n <article class=\"session coming-soon reveal\">\n <div class=\"session-meta\">\n <div class=\"session-num\">03<\/div>\n <div class=\"session-kicker\">Closing Session<\/div>\n <div class=\"session-when\">Day Three \u00b7 Main Hall<\/div>\n <\/div>\n <div class=\"session-content\">\n <h2 class=\"session-title\">The send-off. <em>Details coming soon.<\/em><\/h2>\n <p class=\"session-sub\">A closing conversation to send dealers home with a clear view of where the industry is headed next. We'll share details in the weeks ahead.<\/p>\n <div class=\"coming-soon-tag\"><span class=\"dot\"><\/span>Announcement coming soon<\/div>\n <\/div>\n <\/article>\n\n<\/div>\n\n<section class=\"cta\">\n <h2>See you in <em>Denver.<\/em><\/h2>\n <p>June 21\u201324, 2026 at the Gaylord Rockies Resort & Convention Center. Registration is open.<\/p>\n <a href=\"https:\/\/niada.com\/convention#reg\" class=\"btn\">Register Now <span class=\"arrow\">\u2192<\/span><\/a>\n<\/section>\n\n<script>\n const observer = new IntersectionObserver((entries) => {\n entries.forEach(entry => {\n if (entry.isIntersecting) entry.target.classList.add('in-view');\n });\n }, { threshold: 0.1, rootMargin: '0px 0px -40px 0px' });\n document.querySelectorAll('.reveal').forEach(el => observer.observe(el));\n<\/script>\n\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>General Sessions \u2014 2026 NIADA Convention & Expo NIADA 2026 \u00b7 General Sessions The week opens, peaks, and closes here. Three main-stage sessions. The full convention in the same hall at the same time. Here’s what’s on deck in 2026. 01 Opening Session Day One \u00b7 Main Hall Welcome. Here’s what’s in store. A quick […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template\/full-width-template.php","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-10147","page","type-page","status-publish","hentry"],"yoast_head":"\n<title>GS2 - NIADA Convention & Expo 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/niada.com\/convention\/gs2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GS2\" \/>\n<meta property=\"og:description\" content=\"General Sessions \u2014 2026 NIADA Convention & Expo NIADA 2026 \u00b7 General Sessions The week opens, peaks, and closes here. Three main-stage sessions. The full convention in the same hall at the same time. 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Three main-stage sessions. The full convention in the same hall at the same time. Here’s what’s on deck in 2026. 01 Opening Session Day One \u00b7 Main Hall Welcome. Here’s what’s in store. 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\n\t\t\t\t\t\n\n\n\n\nGeneral Sessions \u2014 2026 NIADA Convention & Expo<\/title>\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Fraunces:ital,opsz,wght@1,9..144,400&family=Inter:wght@400;500;600;700;800;900&display=swap\" rel=\"stylesheet\">\n<style>\n :root {\n --orange: #E56A1F;\n --orange-deep: #C5571A;\n --orange-soft: #FFF1E6;\n --charcoal: #1F1F1F;\n --gray-900: #2A2A2A;\n --gray-700: #4A4A4A;\n --gray-500: #777777;\n --gray-300: #C9C5BF;\n --gray-200: #E5E1DB;\n --gray-100: #F2EFE9;\n --gray-50: #F8F6F1;\n --paper: #FBF9F4;\n --white: #FFFFFF;\n --rule: #D9D4CB;\n }\n\n * { margin: 0; padding: 0; box-sizing: border-box; }\n html { scroll-behavior: smooth; }\n\n body {\n font-family: 'Inter', sans-serif;\n background: var(--paper);\n color: var(--charcoal);\n line-height: 1.55;\n -webkit-font-smoothing: antialiased;\n }\n\n ::selection { background: var(--orange); 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border-color: var(--orange-deep); }\n .btn .arrow { font-size: 16px; }\n\n @media (max-width: 860px) {\n .hero { padding: 60px 6vw 50px; }\n .sessions-wrap { padding: 60px 6vw 30px; }\n .session {\n grid-template-columns: 1fr;\n gap: 24px;\n padding: 50px 0;\n }\n .session-meta { position: static; }\n .session-num { font-size: 44px; }\n .stats-grid { grid-template-columns: repeat(2, 1fr); }\n .stats-grid .stat:nth-child(2) { border-right: none; }\n .stats-grid .stat:nth-child(3),\n .stats-grid .stat:nth-child(4) { border-top: 1px solid var(--rule); }\n .presenter-row { flex-direction: column; gap: 2px; }\n .presenter-name { min-width: 0; }\n .cta { padding: 70px 6vw 90px; }\n }\n\n .reveal {\n opacity: 0;\n transform: translateY(20px);\n transition: opacity 0.7s ease, transform 0.7s ease;\n }\n .reveal.in-view {\n opacity: 1;\n transform: translateY(0);\n }\n<\/style>\n<\/head>\n<body>\n\n<section class=\"hero\">\n <div class=\"eyebrow\">NIADA 2026 \u00b7 General Sessions<\/div>\n <h1>The week opens, peaks, and closes here.<\/h1>\n <p class=\"hero-lede\">Three main-stage sessions. The full convention in the same hall at the same time. Here's what's on deck in 2026.<\/p>\n<\/section>\n\n<div class=\"sessions-wrap\">\n\n <article class=\"session reveal\">\n <div class=\"session-meta\">\n <div class=\"session-num\">01<\/div>\n <div class=\"session-kicker\">Opening Session<\/div>\n <div class=\"session-when\">Day One \u00b7 Main Hall<\/div>\n <\/div>\n <div class=\"session-content\">\n <h2 class=\"session-title\">Welcome. <em>Here's what's in store.<\/em><\/h2>\n <p class=\"session-sub\">A quick gathering before the week kicks off \u2014 leadership remarks, the state of the association, and a look at the education ahead.<\/p>\n <div class=\"session-body\">\n <p>Two industry stalwarts open the convention as incoming President Darla Booher and outgoing President Don Griffin greet attendees and offer brief remarks.<\/p>\n <p>CEO Jeff Martin follows with a state-of-the-association update, and Director of Education Brent Carmichael gets you teed up for three days of the best education in the industry.<\/p>\n <\/div>\n\n <div class=\"presenters\">\n <div class=\"presenters-label\">On Stage<\/div>\n <div class=\"presenter-row\">\n <span class=\"presenter-name\">Darla Booher<\/span>\n <span class=\"presenter-role\">Incoming President<\/span>\n <\/div>\n <div class=\"presenter-row\">\n <span class=\"presenter-name\">Don Griffin<\/span>\n <span class=\"presenter-role\">Outgoing President<\/span>\n <\/div>\n <div class=\"presenter-row\">\n <span class=\"presenter-name\">Jeff Martin<\/span>\n <span class=\"presenter-role\">Chief Executive Officer, NIADA<\/span>\n <\/div>\n <div class=\"presenter-row\">\n <span class=\"presenter-name\">Brent Carmichael<\/span>\n <span class=\"presenter-role\">Director of Education, NIADA<\/span>\n <\/div>\n <\/div>\n\n <div class=\"sponsor\">\n <span class=\"label\">Sponsor<\/span>\n <strong>Black Book<\/strong> \u2014 proud sponsor of the President's Ring.\n <\/div>\n <\/div>\n <\/article>\n\n <article class=\"session reveal\">\n <div class=\"session-meta\">\n <div class=\"session-num\">02<\/div>\n <div class=\"session-kicker\">Featured Keynote<\/div>\n <div class=\"session-when\">Day Two \u00b7 Main Hall<\/div>\n <\/div>\n <div class=\"session-content\">\n <h2 class=\"session-title\">From the rice paddies of Vietnam to <em>four Super Bowl rings.<\/em><\/h2>\n <p class=\"session-sub\">Rocky Bleier \u2014 four-time Super Bowl champion, Vietnam combat veteran, Bronze Star and Purple Heart recipient \u2014 takes the main stage.<\/p>\n <div class=\"session-body\">\n <p>There's a moment in Rocky Bleier's story when every indicator said it was over. He was in a military hospital, his legs shredded by rifle fire and grenade fragments from an ambush in Vietnam's Que Son Valley. Doctors gave him little hope of walking normally again, let alone setting foot on an NFL field. Most people would have believed them.<\/p>\n <p><strong>Rocky Bleier is not most people.<\/strong><\/p>\n <\/div>\n\n <div class=\"sponsor\">\n <span class=\"label\">Presented By<\/span>\n <strong>Carfax<\/strong>\n <\/div>\n\n <div class=\"keynote-extended\">\n\n <div class=\"stats-grid\">\n <div class=\"stat\">\n <div class=\"num\">4\u00d7<\/div>\n <div class=\"label\">Super Bowl Champion<\/div>\n <\/div>\n <div class=\"stat\">\n <div class=\"num\">11<\/div>\n <div class=\"label\">NFL Seasons<\/div>\n <\/div>\n <div class=\"stat\">\n <div class=\"num\">3,865<\/div>\n <div class=\"label\">Career Rushing Yards<\/div>\n <\/div>\n <div class=\"stat\">\n <div class=\"num\">2<\/div>\n <div class=\"label\">Drafts: Steelers & U.S. Army<\/div>\n <\/div>\n <\/div>\n\n <h3 class=\"sub-h\">Drafted twice \u2014 by the Steelers and by his country.<\/h3>\n <div class=\"session-body\">\n <p>A Notre Dame graduate and team captain, Bleier was selected by the Pittsburgh Steelers in the 16th round of the 1968 NFL Draft \u2014 the 417th overall pick. He wasn't the prototype running back. Too small, scouts said. Not fast enough. He made the roster on effort and football IQ alone.<\/p>\n <p>Then, as his first professional season was winding down, he received his second draft notice \u2014 this one from the United States Army. At the height of the Vietnam War, Bleier was deployed with the 196th Light Infantry Brigade. Just months into his tour, his platoon was ambushed. A bullet struck his left thigh. Moments later, a grenade exploded nearby, sending shrapnel through his right leg and foot. He was evacuated to Da Nang, then Tokyo, then home \u2014 where doctors told him his football career was finished.<\/p>\n <p>He refused to accept that verdict. Over the next several years, Bleier endured a brutal rehabilitation \u2014 mile by painful mile, rep by agonizing rep \u2014 driven by the belief that ordinary people, through determination and discipline, can accomplish extraordinary things.<\/p>\n <\/div>\n\n <h3 class=\"sub-h\">A champion's return.<\/h3>\n <div class=\"session-body\">\n <p>Bleier didn't just make it back to the Steelers. He became a starter on what many consider the greatest NFL dynasty of the 20th century. Running alongside Franco Harris and blocking for Terry Bradshaw, he was part of a Pittsburgh backfield that helped the Steelers claim four Super Bowl championships in the 1970s. In 1976, both he and Harris topped 1,000 yards rushing in the same season \u2014 an elite feat. Bleier finished his 11-year NFL career with 3,865 rushing yards and the respect of teammates, opponents, and fans alike.<\/p>\n <p>His life story was documented in his memoir <em>Fighting Back<\/em>, later adapted into an ABC television movie. He's been telling that story in person ever since \u2014 for good reason. It works.<\/p>\n <\/div>\n\n <p class=\"pull-quote\">\"Ordinary people, through determination and discipline, can accomplish extraordinary things.\"<\/p>\n\n <h3 class=\"sub-h\">A message built for <em>this<\/em> industry.<\/h3>\n <div class=\"session-body\">\n <p>Running a dealership isn't for the faint-hearted. Inventory challenges, shifting consumer expectations, regulatory pressure, and a competitive market mean every day tests the resilience, leadership, and adaptability of owners and their teams. That's what makes Bleier's message relevant.<\/p>\n <p>He speaks to what it takes to compete when the odds are stacked against you \u2014 how to lead a team through adversity, how to stay the course when quitting seems like the rational choice, and how the habits forged under pressure ultimately determine outcomes. These aren't abstract concepts for a man who fought his way back from a war wound that cost him part of his foot. They're lived experience.<\/p>\n <p>Whether you're a dealer principal, a general manager, a sales professional, or a finance manager, Bleier's perspective offers something every member of your team can take back to the lot on Monday morning.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/article>\n\n <article class=\"session coming-soon reveal\">\n <div class=\"session-meta\">\n <div class=\"session-num\">03<\/div>\n <div class=\"session-kicker\">Closing Session<\/div>\n <div class=\"session-when\">Day Three \u00b7 Main Hall<\/div>\n <\/div>\n <div class=\"session-content\">\n <h2 class=\"session-title\">The send-off. <em>Details coming soon.<\/em><\/h2>\n <p class=\"session-sub\">A closing conversation to send dealers home with a clear view of where the industry is headed next. We'll share details in the weeks ahead.<\/p>\n <div class=\"coming-soon-tag\"><span class=\"dot\"><\/span>Announcement coming soon<\/div>\n <\/div>\n <\/article>\n\n<\/div>\n\n<section class=\"cta\">\n <h2>See you in <em>Denver.<\/em><\/h2>\n <p>June 21\u201324, 2026 at the Gaylord Rockies Resort & Convention Center. Registration is open.<\/p>\n <a href=\"https:\/\/niada.com\/convention#reg\" class=\"btn\">Register Now <span class=\"arrow\">\u2192<\/span><\/a>\n<\/section>\n\n<script>\n const observer = new IntersectionObserver((entries) => {\n entries.forEach(entry => {\n if (entry.isIntersecting) entry.target.classList.add('in-view');\n });\n }, { threshold: 0.1, rootMargin: '0px 0px -40px 0px' });\n document.querySelectorAll('.reveal').forEach(el => observer.observe(el));\n<\/script>\n\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>General Sessions \u2014 2026 NIADA Convention & Expo NIADA 2026 \u00b7 General Sessions The week opens, peaks, and closes here. Three main-stage sessions. The full convention in the same hall at the same time. Here’s what’s on deck in 2026. 01 Opening Session Day One \u00b7 Main Hall Welcome. Here’s what’s in store. A quick […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template\/full-width-template.php","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-10147","page","type-page","status-publish","hentry"],"yoast_head":"\n<title>GS2 - NIADA Convention & Expo 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/niada.com\/convention\/gs2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GS2\" \/>\n<meta property=\"og:description\" content=\"General Sessions \u2014 2026 NIADA Convention & Expo NIADA 2026 \u00b7 General Sessions The week opens, peaks, and closes here. Three main-stage sessions. The full convention in the same hall at the same time. 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