{"id":3646,"date":"2023-04-03T08:36:22","date_gmt":"2023-04-03T13:36:22","guid":{"rendered":"https:\/\/niada.com\/dashboard\/?p=3646"},"modified":"2023-04-03T11:49:42","modified_gmt":"2023-04-03T16:49:42","slug":"how-to-attract-customers-in-todays-used-vehicle-market","status":"publish","type":"post","link":"https:\/\/niada.com\/dashboard\/how-to-attract-customers-in-todays-used-vehicle-market\/","title":{"rendered":"How to attract customers in today&#8217;s used vehicle market"},"content":{"rendered":"\n<p>In today\u2019s used vehicle market, with increasing wholesale prices and challenges of affordability for consumers, dealers are looking for strategies to get customers on the lot.<\/p>\n\n\n\n<p>An overwhelming number of consumers start their buying process online. According to Cox Automotive\u2019s 2022 Car Buyer Journey Study, consumers visited nearly five websites in researching vehicles<\/p>\n\n\n\n<p>But in the crowd of dealers, how do you stand out and complete sales? Answers will be found during the panel discussion led by<a href=\"https:\/\/youtu.be\/sgrqBnmiAzQ\" target=\"_blank\" rel=\"noopener\"> Bob Grill, Senior Partner Development Manager at CARFAX<\/a>, during NIADA Accelerate 2023 at the Wynn in Las Vegas.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2023 Conv What will attendees learn   Bob Grill\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/sgrqBnmiAzQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The session will be one of more than 60 led by industry experts during the largest convention and expo for the independent automobile dealer.<\/p>\n\n\n\n<p>\u201cIt will be a special panel discussion about today\u2019s buyer and what they\u2019re looking for in listings, and how to make your car stand out,\u201d Grill explained. \u201cIt\u2019s not the price and the payment that makes your car stand out.\u201d<\/p>\n\n\n\n<p>Grill adds that a majority of websites blend together and makes it hard for individual dealers to stand out. But the panel assembled has strategies to help you rise above the crowd, without impacting your bottom line.<\/p>\n\n\n\n<p>\u201cWe\u2019ve put together an excellent panel to be able to share with you how to do all aspects of it from marketing your vehicles to communicating with the leads to how to price it to attract today\u2019s buyer,\u201d Grill said. \u201cWe promise it\u2019s new. It won\u2019t cost you a thing and it\u2019s something you can do immediately at your dealership.\u201d<\/p>\n\n\n\n<p>CARFAX is also the sponsor for the keynote speaker, boxing legend Sugar Ray Leonard.<br>Registration is underway for NIADA Accelerate now. For all the information about the convention and to register, <a href=\"https:\/\/niada.com\/convention\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"In today\u2019s used vehicle market, with increasing wholesale prices and challenges of affordability for consumers, dealers are looking&hellip;\n","protected":false},"author":1,"featured_media":3655,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_appearance_grid":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[44,28,43],"tags":[],"class_list":{"0":"post-3646","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-best-practices","8":"category-independent","9":"category-training","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/niada.com\/dashboard\/wp-json\/wp\/v2\/posts\/3646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/niada.com\/dashboard\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/niada.com\/dashboard\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/niada.com\/dashboard\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/niada.com\/dashboard\/wp-json\/wp\/v2\/comments?post=3646"}],"version-history":[{"count":0,"href":"https:\/\/niada.com\/dashboard\/wp-json\/wp\/v2\/posts\/3646\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/niada.com\/dashboard\/wp-json\/wp\/v2\/media\/3655"}],"wp:attachment":[{"href":"https:\/\/niada.com\/dashboard\/wp-json\/wp\/v2\/media?parent=3646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/niada.com\/dashboard\/wp-json\/wp\/v2\/categories?post=3646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/niada.com\/dashboard\/wp-json\/wp\/v2\/tags?post=3646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}