Dealers are always looking for new strategies to bring in customers and drive profits.<\/p>\n\n\n\n
During the NIADA Accelerate 2023 Convention and Expo, a panel discussion, \u201cForward Thinking Strategies for Independent Dealers,” will touch on improvements for multiple parts of the dealership.<\/p>\n\n\n\n
The discussion, one of 77 breakout education sessions at the largest convention for the independent dealer, will be 10:15 a.m. Wednesday, June 21.<\/p>\n\n\n\n
Cherokee Media Group senior editor Nick Zulovich brings together a quartet of industry experts who will share recommendations that could help land better customers, vehicles and potential profits.<\/p>\n\n\n\n
Kenny Atcheson of Dealer Profit Pros knows advertising and marketing. Atcheson specializes in \u201cthinking outside the box\u201d to create campaigns that often lead to valuable repeat business and online reviews.<\/p>\n\n\n\n
Jasen Rice of LotPop specializes in inventory management. His moniker of \u201cWTF\u201d focuses on \u201cworking the facts\u201d when watching used-car prices and market trends, so dealers acquire inventory that turns every 30 days for maximum profit and minimum cost.<\/p>\n\n\n\n
Before establishing Chernek Consulting, Rebecca Chernek served in a variety of capacities at dealerships, including finance manager. Chernek provides strategies to ensure dealers put individuals \u201cin the right car\u201d through a compliant deal that benefits stores and their customers. <\/p>\n\n\n\n
Among the insights offered by Jeremiah Wheeler, the top executive of DRN | MVTRAC, will explain how the tracking of both vehicles and people can help not only with collections and delinquencies, but also to enhance underwriting before delivery.<\/p>\n\n\n\n