{"id":5371,"date":"2024-11-13T12:36:48","date_gmt":"2024-11-13T18:36:48","guid":{"rendered":"https:\/\/niada.com\/dashboard\/?p=5371"},"modified":"2024-11-13T12:36:48","modified_gmt":"2024-11-13T18:36:48","slug":"walters-provides-lessons-for-dealers-at-bhph-dealer-forum","status":"publish","type":"post","link":"https:\/\/niada.com\/dashboard\/walters-provides-lessons-for-dealers-at-bhph-dealer-forum\/","title":{"rendered":"Walters provides lessons for dealers at BHPH Dealer Forum"},"content":{"rendered":"\n

BHPH legend Ingram Walters closed out the Dealer Forum by telling dealers \u201cThe 10 Things It Took Me 20 Years to Learn.\u201d<\/p>\n\n\n\n

Walters, a North Carolina native, carved a niche for himself in the real estate and automotive industries over a 30-year career. An alumnus of North Carolina State University, he holds a B.S. in Economics and a B.A. in Business Administration.<\/p>\n\n\n\n

Ingram’s entrepreneurial spirit led him to the used car sector. In 1999 he and Ken Shilson started NABD to help educate BHPH Dealers. <\/p>\n\n\n\n

Walters walked dealers through what he focused on in building his BHPH business, collections, spending and what he owed.<\/p>\n\n\n\n

\u201cThose are the three big rocks I always focused on every week,\u201d Walters said.<\/p>\n\n\n\n

He told dealers about how his grandfather set his gas station apart from nearby competitors by using a whiskbroom to sweep out the floorboards in customers’ vehicles. He encouraged dealers to find their \u201cwhiskbroom.”<\/p>\n\n\n\n

\u201cWhat are you doing different to make customers buy from you? Before you leave, determine your whiskbroom,\u201d Walters said.<\/p>\n\n\n\n

<\/p>\n

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