BHPH legend Ingram Walters closed out the Dealer Forum by telling dealers \u201cThe 10 Things It Took Me 20 Years to Learn.\u201d<\/p>\n\n\n\n
Walters, a North Carolina native, carved a niche for himself in the real estate and automotive industries over a 30-year career. An alumnus of North Carolina State University, he holds a B.S. in Economics and a B.A. in Business Administration.<\/p>\n\n\n\n
Ingram’s entrepreneurial spirit led him to the used car sector. In 1999 he and Ken Shilson started NABD to help educate BHPH Dealers. <\/p>\n\n\n\n
Walters walked dealers through what he focused on in building his BHPH business, collections, spending and what he owed.<\/p>\n\n\n\n
\u201cThose are the three big rocks I always focused on every week,\u201d Walters said.<\/p>\n\n\n\n
He told dealers about how his grandfather set his gas station apart from nearby competitors by using a whiskbroom to sweep out the floorboards in customers’ vehicles. He encouraged dealers to find their \u201cwhiskbroom.”<\/p>\n\n\n\n
\u201cWhat are you doing different to make customers buy from you? Before you leave, determine your whiskbroom,\u201d Walters said.<\/p>\n\n\n\n
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