Cox Automotive Monday announced the launch of its digital retailing platform that will allow complete vehicle purchases across multiple digital channels.<\/p>\n\n\n\n
The platform allows automotive sellers to offer full e-commerce capabilities on their own websites and integrates seamlessly in-store, while also enabling direct purchase of their inventory through Autotrader and Kelley Blue Book. It will allow consumers to go from browsing to purchase, with integrated financing, trade-in valuations, and digital contracting.<\/p>\n\n\n\n
According to Cox Automotive\u2019s 2025 Digitization of Car Buying Study, 65% of car buyers perform some or all the process online.<\/p>\n\n\n\n
\u201cWe\u2019ve built the omnichannel platform the automotive industry has been waiting for,\u201d said Jessica Stafford, senior vice president, consumer solutions, Cox Automotive. \u201cThis isn\u2019t website software or a marketplace listing service, it\u2019s a true e-commerce platform that handles the complexity of the entire car buying transaction across every digital touchpoint and in-store. As the only company that owns both the technology platform and the marketplaces, Cox Automotive can deliver seamless automotive retailing everywhere consumers want to shop.\u201d<\/p>\n\n\n\n
Cox Automotive has built an e-commerce engine that powers complete transactions\u2014pricing, financing, trade-ins, and final purchase\u2014whether customers shop on a client\u2019s branded site or through Cox Automotive\u2019s marketplaces.<\/p>\n\n\n\n
Hertz, one of several enterprise implementations, now offers complete online purchasing at HertzCarSales.com and through Autotrader.com, all powered by Cox Automotive\u2019s unified infrastructure.<\/p>\n\n\n\n
\u201cCox Automotive enables us to deliver on our promise of making car buying easier, whether customers shop on our website, at our Hertz Car Sales locations, or through partner channels,\u201d said Jeff Adams, executive vice president of Hertz Car Sales. \u201cTheir technology creates a consistent, transparent experience while their operational infrastructure ensures we can scale efficiently.\u201d<\/p>\n\n\n\n
The option will also be available for independent dealers to utilize.<\/p>\n\n\n\n
\u201cOur omnichannel solutions are widely being used and available to any dealer today\u2014there\u2019s no distinction between franchise and independent\u2014as long as they have the required products in place for their desired approach,\u201d Stafford said. \u201cOur latest productized e-commerce solution, AMD Elite, will be showcased at NADA 2026 as part of our full general availability rollout of capabilities enable dealers to list vehicles, provide digital retailing, and complete transactions seamlessly across channels.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Cox Automotive Monday announced the launch of its digital retailing platform that will allow complete vehicle purchases across…\n","protected":false},"author":1,"featured_media":6460,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_appearance_grid":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3],"tags":[],"class_list":{"0":"post-6446","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-industry","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/niada.com\/dashboard\/wp-json\/wp\/v2\/posts\/6446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/niada.com\/dashboard\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/niada.com\/dashboard\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/niada.com\/dashboard\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/niada.com\/dashboard\/wp-json\/wp\/v2\/comments?post=6446"}],"version-history":[{"count":0,"href":"https:\/\/niada.com\/dashboard\/wp-json\/wp\/v2\/posts\/6446\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/niada.com\/dashboard\/wp-json\/wp\/v2\/media\/6460"}],"wp:attachment":[{"href":"https:\/\/niada.com\/dashboard\/wp-json\/wp\/v2\/media?parent=6446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/niada.com\/dashboard\/wp-json\/wp\/v2\/categories?post=6446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/niada.com\/dashboard\/wp-json\/wp\/v2\/tags?post=6446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}