{"id":7148,"date":"2026-04-28T12:37:35","date_gmt":"2026-04-28T17:37:35","guid":{"rendered":"https:\/\/niada.com\/dashboard\/?p=7148"},"modified":"2026-04-28T12:37:36","modified_gmt":"2026-04-28T17:37:36","slug":"cox-automotive-to-acquire-ai-powered-platform-fullpath-in-major-dealer-tech-push","status":"publish","type":"post","link":"https:\/\/niada.com\/dashboard\/cox-automotive-to-acquire-ai-powered-platform-fullpath-in-major-dealer-tech-push\/","title":{"rendered":"Cox Automotive to Acquire AI-Powered Platform Fullpath in Major Dealer Tech Push"},"content":{"rendered":"\n<p>Cox Automotive announced on April 23, 2026, that it has signed a definitive agreement to acquire Fullpath, an AI-powered Customer Data Platform (CDP) and marketing automation company serving the automotive retail industry. The deal is expected to close within 30 days, pending regulatory approval.<\/p>\n\n\n\n<p>Fullpath&#8217;s technology unifies years of dealership CRM and DMS data into single shopper profiles, enabling personalized, AI-driven marketing campaigns and individual-level attribution from ad click to vehicle purchase. The acquisition is designed to complement Cox Automotive&#8217;s existing portfolio, which includes VinSolutions, Dealer.com, Autotrader, and Kelley Blue Book.<\/p>\n\n\n\n<p>Cox Automotive President Steve Rowley called it &#8220;the most significant capability investment we&#8217;ve made in years,&#8221; noting that the deal accelerates a broader industry shift from manual, campaign-based marketing to always-on, data-driven retail strategies.<\/p>\n\n\n\n<p>With over 40,000 dealer relationships, this acquisition positions the company to deploy Fullpath&#8217;s platform at an exceptional scale. Existing Fullpath clients will retain their current teams, products, and service levels following the close.<\/p>\n","protected":false},"excerpt":{"rendered":"Cox Automotive announced on April 23, 2026, that it has signed a definitive agreement to acquire Fullpath, an&hellip;\n","protected":false},"author":1,"featured_media":7149,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_appearance_grid":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3],"tags":[],"class_list":{"0":"post-7148","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-industry","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/niada.com\/dashboard\/wp-json\/wp\/v2\/posts\/7148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/niada.com\/dashboard\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/niada.com\/dashboard\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/niada.com\/dashboard\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/niada.com\/dashboard\/wp-json\/wp\/v2\/comments?post=7148"}],"version-history":[{"count":2,"href":"https:\/\/niada.com\/dashboard\/wp-json\/wp\/v2\/posts\/7148\/revisions"}],"predecessor-version":[{"id":7151,"href":"https:\/\/niada.com\/dashboard\/wp-json\/wp\/v2\/posts\/7148\/revisions\/7151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/niada.com\/dashboard\/wp-json\/wp\/v2\/media\/7149"}],"wp:attachment":[{"href":"https:\/\/niada.com\/dashboard\/wp-json\/wp\/v2\/media?parent=7148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/niada.com\/dashboard\/wp-json\/wp\/v2\/categories?post=7148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/niada.com\/dashboard\/wp-json\/wp\/v2\/tags?post=7148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}