Goodman has spent the past 11 years with Byrider, the nation’s largest BHPH franchise operation. He began as general manager of multiple Byrider dealerships in Cincinnati, winning the regional Dealership of the Year award three times in his first five years. Goodman was then named GM of Byrider’s newly developed business development center, designing and operating an internal BDC for 21 Byrider corporate stores and increasing dealership traffic through Internet lead conversions.
When his program proved a success, it was implemented at 67 Byrider franchisees. Goodman later served as a Byrider franchise consultant, maximizing franchisee profitability through benchmark performance analysis, action planning, interactive training and onsite and virtual visits. He organized and moderated Byrider 20 Group meetings, bootcamps, panel discussions and conventions, as well as serving on planning, implementation and training committees in all phases of BHPH operations.
Before joining Byrider, Goodman spent nearly 16 years with CitiFinancial, rising to district vice president of operations, responsible for all operations of seven subprime consumer finance branches in Columbus, Ohio, and surrounding markets.