Marketing February 27, 2024
11:15 am - 12:00 pm

No or Low-Cost Marketing Strategies


It's easy to spend a lot of money on marketing and hope for the best. But what if budgets are tight, or even non-existent? Ron Heider will provide your dealership with proven marketing strategies to keep you front and center. While some of these strategies might cost you a few pennies, many can be implemented today at no cost.

10:00 am - 10:45 am

Your Online Reputation Is Your Reputation


Ninety percent of consumers read online reviews; 88 percent trust online reviews as much as personal recommendations. Does your online reputation measure up with competitors? Savvy dealers can leverage their online reputation to engage car shoppers and convert them into buyers. Auto retail veteran expert Kathi Kruse shares her proven formula to help you protect and improve your online properties to sell to today’s hyper-connected buyers.

2:15 pm - 3:00 pm

How to Effectively Manage Your Most Valuable Asset


Customer information is one of the most valuable assets you have, and many times the data and sources of data can get confusing and even inaccurate. If the information is out of date or incomplete, you could waste thousands of marketing dollars. In this session, Kirsten Von Busch will show you how to avoid wasting money by applying first-party data management techniques in your marketing campaigns.

3:15 pm - 4:00 pm

Winning with Hispanics – Your Sales Growth Opportunity


No segment of the population is driving more growth in the auto industry than the Hispanic and Latino communities. Understanding and marketing to this segment of the population could be key to your growth. Univision’s Senior Vice President of Automotive Sara Hasson will explain important factors to the Hispanic used car buyer and trends that are impacting them, allowing you to craft your message.

9:00 am - 9:45 am

How You Can Use AI – A Chat GPT Case Study


Chat GPT and other AI tools are all the rage, but how can you use these tools at your dealership? In this session, dealers will learn what Chat GPT is and some creative ways to use the tool. Andrew Street will take live examples from the audience, plug them into Chat GPT and show exactly what they can expect.

More Learning Tracks: