Marketing May 28, 2024
11:15 am - 12:00 pm

No or Low-Cost Marketing Strategies


It's easy to spend a lot of money on marketing and hope for the best. But what if budgets are tight, or even non-existent? Ron Heider will provide your dealership with proven marketing strategies to keep you front and center. While some of these strategies might cost you a few pennies, many can be implemented today at no cost.

2:30 pm - 3:15 pm

Building Your Brand Through Social Media


Social media continues to expand and influence consumers to buy from you. Dealer Craig Stowell will tell you how he generates 30,000-plus clicks on his website per month, has 2 million views per month and 380,000 subscribers on YouTube, 233,000 TikTok followers and more than 24,000 Instagram followers. The worldwide following has led to more sales for the New Hampshire small town dealership.

10:00 am - 10:45 am

Your Online Reputation Is Your Reputation


Ninety percent of consumers read online reviews; 88 percent trust online reviews as much as personal recommendations. Does your online reputation measure up with competitors? Savvy dealers can leverage their online reputation to engage car shoppers and convert them into buyers. Auto retail veteran expert Kathi Kruse shares her proven formula to help you protect and improve your online properties to sell to today’s hyper-connected buyers.

2:15 pm - 3:00 pm

How to Effectively Manage Your Most Valuable Asset


Customer information is one of the most valuable assets you have, and many times the data and sources of data can get confusing and even inaccurate. If the information is out of date or incomplete, you could waste thousands of marketing dollars. In this session, Kirsten Von Busch will show you how to avoid wasting money by applying first-party data management techniques in your marketing campaigns.

3:15 pm - 4:00 pm

Winning with Hispanics – Your Sales Growth Opportunity


No segment of the population is driving more growth in the auto industry than the Hispanic and Latino communities. Understanding and marketing to this segment of the population could be key to your growth. Univision’s Senior Vice President of Automotive Sara Hasson will explain important factors to the Hispanic used car buyer and trends that are impacting them, allowing you to craft your message.

4:15 pm - 5:00 pm

Growing your Agricultural Book of Business


American Ranchers and Farmers buy more than 900,000 trucks any given year, with 40 percent of those being used. Patrick Driscoll, from Certified Ag Dealer, will tell you how you can get your share of this growing market. Learn what farmers and ranchers are looking for when deciding what truck to buy and where to buy it, and how to tell them you can deliver what they need.

9:00 am - 9:45 am

How You Can Use AI – A Chat GPT Case Study


Chat GPT and other AI tools are all the rage, but how can you use these tools at your dealership? In this session, dealers will learn what Chat GPT is and some creative ways to use the tool. Andrew Street will take live examples from the audience, plug them into Chat GPT and show exactly what they can expect.

10:00 am - 10:45 am

Avoiding Diminishing Returns


More leads don’t always mean more sales. Terry MacCauley discusses how to avoid the common pitfalls of diminishing returns from your advertising budget and lead generation to add more sales and ultimately gains to your bottom line.

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