Kirsten Von Busch

Kirsten Von Busch

Product Marketing Director, Experian

All Sessions by Kirsten Von Busch

2:15 pm - 3:00 pm

How to Effectively Manage Your Most Valuable Asset


Customer information is one of the most valuable assets you have, and many times the data and sources of data can get confusing and even inaccurate. If the information is out of date or incomplete, you could waste thousands of marketing dollars. In this session, Kirsten Von Busch will show you how to avoid wasting money by applying first-party data management techniques in your marketing campaigns.