Sara Hasson

Sara Hasson

SVP of Automotive, Univision
Los Angeles, CA

All Sessions by Sara Hasson

3:15 pm - 4:00 pm

Winning with Hispanics – Your Sales Growth Opportunity


No segment of the population is driving more growth in the auto industry than the Hispanic and Latino communities. Understanding and marketing to this segment of the population could be key to your growth. Univision’s Senior Vice President of Automotive Sara Hasson will explain important factors to the Hispanic used car buyer and trends that are impacting them, allowing you to craft your message.