NIADA Convention & Expo 2026
June 21-24 at the Gaylord Rockies Resort & Convention CenterCountdown to Convention
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Just minutes from Denver International Airport, this stunning alpine-inspired resort offers breathtaking mountain views, spacious meeting venues, and an array of dining, entertainment, and wellness options all under one roof. Whether attendees want to network in style, relax at the luxurious spa, or enjoy Colorado-themed attractions, the Gaylord Rockies provides the perfect blend of convenience, comfort, and Rocky Mountain charm. It’s more than a convention site — it’s a destination.
Registration Type | Early Bird Rate | Standard Rate | On-Site Rate | Group Discount *Automatically applied to dealer groups of 2 or more paid registrations submitted in the same transaction. |
Ends on Wednesday, May 20, 2026 | Available Thursday, May 21, 2026 – June 20, 2026 | Available Sunday, June 21, 2026 – June 24, 2026 | ||
Dealer Member | $545/person | $745/person | $845/person | $50 off per person after the first paid dealer registrant |
Dealer Non-Member Dealer registration includes full access for Dealers to attend Convention events beginning Sunday, June 21 through Wednesday, June 24. | $845/person | $1,045/person | $1,145/person | $50 off per person after the first paid dealer registrant |
Dealer Day Pass **FOR DEALERS ONLY** Day Pass includes Dealer access to Convention events for a single day. No Member or group discounts are available for this registration type. | $295/person | $395/person | $495/person | No |
Industry Affiliate Industry Affiliate registration includes access to the welcome reception, general sessions, breakout sessions, and the Expo Hall. Industry Affiliates are encouraged to purchase a booth to participate in the Expo Hall. | $1,500/person | $1,500/person | $1,500/person | No |
Spouse/Guest **LIMIT 1** Spouse/Guest registration includes access for one guest of a registered Dealer to attend the welcome reception, expo hall, and the NIADA Awards Celebrations. Spouse/Guests MUST be accompanied by a registered dealer. | $395/person | $595/person | $695/person | No |
Guests MUST be accompanied by a registered dealer | ||||
Exhibitors – Included with booth purchase |
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Exhibitors – Additional to booth purchase | $745/person | $745/person | $745/person | No |
For exhibitor or sponsorship opportunities, contact Joe Kearse at joe@niada.com or (832) 767-4762.
Dealers registered to attend the NIADA Convention & Expo are eligible for entry into the drawing. Winner(s) will receive one (1) invitation for themselves and one (1) guest to attend the NIADA Rocky Mountains ATV Adventure, Sunday, June 21, 2026.*
No alternate event dates or times will be provided. The contest begins when convention registration opens and ends Friday, May 15, 2026. Winner(s) will be selected at random throughout the contest period.
Winner(s) will be notified via email and must confirm eligibility and participation for themselves and their guest no later than May 29, 2026. If a winner is not eligible or unable to attend, the prize may be transferred to another eligible** dealer registered for the 2026 Convention prior to May 15, 2026. After May 29, 2026, the prize is non-transferable.
Both the winner and guest must be 18 years of age or older. Any individual operating an ATV must possess a valid driver’s license. Guest participation is subject to all event rules and requirements.
* Invitation to attend the NIADA Rocky Mountains ATV Adventure has no cash value or cash equivalent. Event participation is subject to weather, safety conditions, and venue requirements.
6700 N Gaylord Rockies Blvd, Aurora, CO 80019
Reserve your room at the discounted group rate of just $249 + $28/night resort fee & taxes.
Book by Wednesday, May 20, 2026, to take advantage of a group rate. Available until room block is sold out or cutoff date.
Please note: Only book rooms through the links on this website.
We do not partner with any third-party registration services and cannot provide assistance for reservations confirmed through travel agencies or third parties. The most accurate information on room block availability is displayed above.
Featured Keynote
Four-time Super Bowl champion · Vietnam combat veteran · Bronze Star & Purple Heart recipient
After surviving a Vietnam combat ambush that doctors said would end his football career, Rocky Bleier fought his way back to the Pittsburgh Steelers and earned four Super Bowl rings running alongside Franco Harris in one of the greatest dynasties in NFL history. His message lands directly in the world independent dealers know — how to compete when the odds are stacked against you, lead through adversity, and build the habits that determine outcomes.
4×
Super Bowl champion
11
NFL seasons
3,865
Career rushing yards
2
Drafts: Steelers & U.S. Army
Sessions, receptions, and the people who make this industry move. Pick a day below.
A sporty BMW 335i X Drive will be up for bid for NIADA Foundation Auction at the 2025 NIADA Convention and Expo.
Manheim has donated the 2015 BMW 335i X Drive with just 68,500 miles for the foundation auction at 6:30 p.m. June 25 in the expo hall at the Fontainebleau Las Vegas. It will be on display in the expo hall during the NIADA Convention and Expo before auction. Before the convention, the vehicle will be on display at the Manheim Nevada auction location.
All proceeds from the auction will benefit the NIADA Foundation, which coordinates the association’s commitment to charitable giving and education. In addition to making numerous donations to charities nationwide and providing matching funds for local charitable projects, the Foundation has raised hundreds of thousands of dollars to assist members of the automotive community affected by hurricanes, wildfires and other disasters, and has established endowments that fund university scholarships for students pursuing careers in the automotive industry.
Independent automobile dealers regardless of business model or size (Retail, BHPH, LHPH), finance companies, auctions, and affiliated suppliers.
Dealer registration includes full access for Dealers to attend Convention events Sunday, June 21 through Wednesday, June 24.
NIADA offers a day pass for Monday, June 22 and Tuesday, June 23. See registration page for more details.
Each dealer registrant is eligible for one paid guest badge.
Your registered guest is eligible to attend the welcome reception, expo hall and the NIADA Awards Celebration. Spouse/guests MUST be accompanied by a registered dealer.
To cancel your NIADA Convention attendee registration, please email registration@niada.com by May 20, 2026, to receive a full refund. After this date no refunds will be given. Attendees are responsible for cancelling hotel reservations.
Yes. But there is an increased price for on-site registration. We recommend registering for the Convention in advance.
No. NIADA does not record education sessions.
We strongly advise booking only through provided links on this website, as we cannot guarantee authenticity or assistance for bookings made outside of official convention links.
We recommend business casual attire for the Convention.
