NIADA Convention & Expo 2026
Sessions, receptions, and the people who make this industry move. Pick a day below.
Registration
On-site pricing is now in effect through Wednesday, June 24.
Dealer · Member
On-site rate · 6/21–6/24
Full access for Dealers to attend Convention events Sunday, June 21 through Wednesday, June 24.
Register On-siteDealer · Non-Member
On-site rate · 6/21–6/24
Full access for Dealers to attend Convention events Sunday, June 21 through Wednesday, June 24.
Register On-siteDealer · Day Pass
On-site rate · 6/21–6/24
For dealers onlySingle-day registration includes full access for Dealers to attend Convention events for Monday, June 22 OR Tuesday, June 23.
Register On-siteIndustry · Affiliate
Flat rate · all phases
Includes access to the welcome reception, general sessions, breakout sessions, and the Expo Hall.
Register On-site| Registration type |
Early bird
Ended May 20
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Standard
Ended June 20
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On-site
Active now
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Group discount* |
|---|---|---|---|---|
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Dealer Member
Full access for Dealers to attend Convention events Sunday, June 21 through Wednesday, June 24.
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$845per person | $50 off per person after the first paid dealer registrant | ||
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Dealer Non-Member
Full access for Dealers to attend Convention events Sunday, June 21 through Wednesday, June 24.
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$1,145per person | $50 off per person after the first paid dealer registrant | ||
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Dealer Day Pass
For dealers only. Day Pass includes Dealer access to Convention events for a single day. No Member or group discounts available.
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$595per person | — | ||
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Industry Affiliate
Includes access to the welcome reception, general sessions, breakout sessions, and the Expo Hall. Industry Affiliates are encouraged to purchase a booth.
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$1,500flat rate · per person | — | ||
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Spouse / Guest
Limit 1. Access to welcome reception, expo hall, and NIADA Awards Celebrations. Must be accompanied by a registered dealer.
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$695per person | — | ||
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Exhibitors — included with booth
Booth purchase includes designated exhibitor badges. See exhibitor info for details.
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Includedwith booth purchase | — | ||
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Exhibitors — additional badges
Additional badges beyond what's included with the booth purchase.
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$745flat rate · per person | — | ||
Group discount applies automatically to dealer groups of 2 or more paid registrations submitted in the same transaction.
Dealers registered to attend the NIADA Convention & Expo are eligible for entry into the drawing. Winner(s) will receive one (1) invitation for themselves and one (1) guest to attend the NIADA Rocky Mountains ATV Adventure, Sunday, June 21, 2026.*
No alternate event dates or times will be provided. The contest begins when convention registration opens and ends Friday, May 15, 2026. Winner(s) will be selected at random throughout the contest period.
Winner(s) will be notified via email and must confirm eligibility and participation for themselves and their guest no later than May 29, 2026. If a winner is not eligible or unable to attend, the prize may be transferred to another eligible** dealer registered for the 2026 Convention prior to May 15, 2026. After May 29, 2026, the prize is non-transferable.
Both the winner and guest must be 18 years of age or older. Any individual operating an ATV must possess a valid driver’s license. Guest participation is subject to all event rules and requirements.
* Invitation to attend the NIADA Rocky Mountains ATV Adventure has no cash value or cash equivalent. Event participation is subject to weather, safety conditions, and venue requirements.
Lodging
The Gaylord Rockies Resort is sold out for our event—which tells you everything you need to know about the turnout we're expecting. But sold-out host hotel doesn't mean you're out of options. There are plenty of rooms available within 2 miles of the event.
Convention venue
6700 N Gaylord Rockies Blvd, Aurora, CO 80019
An alpine-inspired resort 15 minutes from Denver International. All Convention sessions, the expo hall, and receptions take place here.
Within a short drive of the Gaylord Rockies and Denver International.
Book directly with the hotel. NIADA does not partner with third-party booking services.
Need help finding a room?
Contact our registration team for guidance. Book directly with hotels only — NIADA cannot assist with reservations made through third-party services.
Featured Keynote
Four-time Super Bowl champion · Vietnam combat veteran · Bronze Star & Purple Heart recipient
After surviving a Vietnam combat ambush that doctors said would end his football career, Rocky Bleier fought his way back to the Pittsburgh Steelers and earned four Super Bowl rings running alongside Franco Harris in one of the greatest dynasties in NFL history. His message lands directly in the world independent dealers know — how to compete when the odds are stacked against you, lead through adversity, and build the habits that determine outcomes.
4×
Super Bowl champion
11
NFL seasons
3,865
Career rushing yards
2
Drafts: Steelers & U.S. Army
Independent automobile dealers regardless of business model or size (Retail, BHPH, LHPH), finance companies, auctions, and affiliated suppliers.
Dealer registration includes full access for Dealers to attend Convention events Sunday, June 21 through Wednesday, June 24.
NIADA offers a day pass for Monday, June 22 and Tuesday, June 23. See registration page for more details.
Each dealer registrant is eligible for one paid guest badge.
Your registered guest is eligible to attend the welcome reception, expo hall and the NIADA Awards Celebration. Spouse/guests MUST be accompanied by a registered dealer.
To cancel your NIADA Convention attendee registration, please email registration@niada.com by May 20, 2026, to receive a full refund. After this date no refunds will be given. Attendees are responsible for cancelling hotel reservations.
Yes. But there is an increased price for on-site registration. We recommend registering for the Convention in advance.
No. NIADA does not record education sessions.
We strongly advise booking only through provided links on this website, as we cannot guarantee authenticity or assistance for bookings made outside of official convention links.
We recommend business casual attire for the Convention.
