Ben Goodman

Ben Goodman

Senior Moderator, NIADA 20 Groups

All Sessions by Ben Goodman

2:30 pm - 3:15 pm

Is Anyone On The Bench


Is anyone on your team next in line to take a key position, fill a recent vacancy, or even be the next superstar? If the answer is I don’t know, no, or maybe – you have a bench strength problem. Ben Goodman will show you how to build your bench strength from hiring, onboarding to employee development.

2:15 pm - 3:00 pm

What Your Customers Are Saying, Even When They Aren’t


Customers talk, even when they don’t. Sometimes the message you need to hear is the one they say when they don’t come back. There hasn’t always been a focus on customer retention in BHPH. Retaining your current customers and getting more customers from them is a key to success any BHPH dealer can vouch for. NIADA Senior 20-Group Moderator and Consultant Ben Goodman will share practices on retaining your customers and gaining their referrals to build your long-term success.