Ben Goodman

Ben Goodman

Senior Moderator, NIADA 20 Groups

All Sessions by Ben Goodman

10:00 am - 10:45 am

Is Anyone On The Bench


Is anyone on your team next in line to take a key position, fill a recent vacancy, or even be the next superstar? If the answer is I don’t know, no, or maybe – you have a bench strength problem. Ben Goodman will show you how to build your bench strength from hiring, onboarding to employee development.

11:15 am - 12:00 pm

Show Me The Money! How To Fund Your Business


The old saying is true – you must have money to make money. Finding the right money is the difficult part. Finding money when money is tight, is even harder. Your business needs money to thrive and in this session NIADA BHPH Senior 20 Group Moderator and Consultant, Ben Goodman, will walk you through ways to find the right capital to help your dealership thrive.

10:00 am - 10:45 am

BHPH Reconditioning Isn’t Patchwork


How you recondition your vehicle on the front end can be a predictor of how the loan will perform on the back end. Setting your customers up for success can pay off for you financially and reputationally. NIADA Senior BHPH 20-Group Moderator and Consultant Ben Goodman will teach you the top reconditioning habits to set the vehicle, the customer and you up for success.

2:15 pm - 3:00 pm

What Your Customers Are Saying, Even When They Aren’t


Customers talk, even when they don’t. Sometimes the message you need to hear is the one they say when they don’t come back. There hasn’t always been a focus on customer retention in BHPH. Retaining your current customers and getting more customers from them is a key to success any BHPH dealer can vouch for. NIADA Senior 20-Group Moderator and Consultant Ben Goodman will share practices on retaining your customers and gaining their referrals to build your long-term success.