Retail February 27, 2024
11:15 am - 12:00 pm

Lessons on Hiring That Changed My Dealership


Dealers don’t focus on hiring as much as we do on selling cars, reconditioning, or anything else in our business. It should be one of our top priorities. Tim Evans shares strategies for hiring with the same focus as other aspects of the business.

2:30 pm - 3:15 pm

Building Your Team to Create a Customer for Life


Every manager knows you are only as good as your team. Marshall Zoerner, of Portland, Oregon, has used processes, policies and practices to build one of the strongest used car dealership teams in the country. Come hear how he keeps the focus on the customer and how his team keeps the customer coming back for life.

9:00 am - 9:45 am

From Start to Finish: Leveraging Subprime buyers to maintain profitability during an economic downturn


Luke Lunkenheimer has gone from nothing to something, but it wasn’t overnight. Lunkenheimer shares how his dealerships have maintained profitability during an economy that’s short on vehicle supply. It’s not as simple as buying credit leads and hitting the phones. He shares his struggles to develop a very succinct and highly effective system to market to, qualify, and convert subprime buyers.

10:00 am - 10:45 am

Top Tips for Independent Dealers to Thrive in 2024


After a whirlwind couple of years and the automotive ecosystem returning to a level of normalcy, dealers need to set a new course for growth. Kyle Ballinger, Associate Vice President of NextGear Capital, presents the top tips for dealerships to make the most out of your line of credit and thrive in 2024 and beyond. We’ll cover ways to stay ahead of unnecessary fees and sourcing channels like trade-ins, off-street purchases and independent auctions.

3:15 pm - 4:00 pm

Your Website Is Your Dealership


The days of customers seeing your dealership for the first time as they drive by have been gone for a long time. You still have a drive-by dealership, it’s just online and crowded by thousands of other dealerships. Creating a proper online presence is key to any business these days. In this session, you will learn how to improve your website and grow vehicle sales by focusing on the right KPIs.

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