Jim Hop

Jim Hop

Associate Professor, Department Chair, Entrepreneurship and Franchising Management
Northwood University
Midland, MI

All Sessions by Jim Hop

2:15 pm - 3:00 pm

Where Management and Entrepreneurship Collide


Success as an entrepreneur and used car dealer isn’t guaranteed. It takes a detailed business plan. Jim Hop, Department Chair for Entrepreneurship and Franchising Management at Northwood University, will lead you through how to diagram business models and develop plans to enhance the profitability of your dealership or department using the Business Model Canvas. Learn how to identify emerging trends and unmet needs, and generate new business ideas.