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Boost sales with Retail Sales Manager Training

February 5, 2025

Boosting sales at your dealership starts with establishing a consistent and proven sales strategy.

NIADA in conjunction with the Virginia IADA will hold a Retail Sales Manager Training on Feb. 25, 2025, at the VIADA office, 1525 Huguenot Road, Suite 200, in Midlothian, Virginia.

NIADA 20 Group Moderator and Consultant Ed Curry will train the leader of your sales team – owners, general managers, sales managers – on:

Principles of effective sales management
Building rapport with customers
Consistent sales techniques
The Road to the Sale…How to do it, and Why it Works
Overcoming common objections
Building value and closing deals
with your reconditioning program
The importance of finance control
The Delivery…the beginning, not the end

Curry, a NIADA 20 Group Moderator and Consultant, has more than 30 years of experience training sales managers and teams.

Registration is $249 for NIADA members and $499 for non-members.

NIADA Author

The National Independent Automobile Dealers Association (NIADA) is among the nation’s largest trade associations, representing the used motor vehicle industry comprised of some 40,000 licensed used car dealers. Since 1946, NIADA has represented the voice and interests of used car dealers at the federal level in Washington D.C. Coupled with its state association network across the country, NIADA’s grass-roots framework provides a dual layer of advocacy unmatched in the used motor vehicle industry. For 75 years, NIADA has engineered programs and leveraged technology to fulfill its mission to advance, educate and promote the independent used car dealer. NIADA members subscribe to a strict Code of Ethics of duty, honor and integrity, and believe in the advancement of small business in support of the free-market system. More information about NIADA, visit www.niada.com.