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Sales & Marketing
33 posts
Know Your Buyer, Grow Your Lot
New independent buyer research from Cox Automotive and Autotrader helps dealers turn shopper behavior into real-world action. Independent…
The Vanishing Car Salesman: What Carvana’s New Numbers Mean for Independent Dealers
New pricing data is putting numbers behind a trend independent dealers have felt coming for years: more car…
FTC Scrutiny Expands to TikTok and Video Ads as Dealer Pricing Rules Tighten
Just months after TikTok Automotive Principal Ryan Copacia told the NIADA Convention that the sales funnel now begins…
Used-Vehicle Wholesale Values Hold Steady as Summer Market Normalizes
Wholesale used-vehicle prices closed out the first half of 2026 on solid footing, according to the latest Manheim…
What CarGurus’ New Fee Disclosure Rule Means for Your Listings
Independent dealers have two weeks to get ahead of a significant policy shift on one of the industry’s…
This Fourth of July, the “Most American” Cars Tell a Bigger Story
As the nation marks its 250th birthday this Independence Day, Cars.com released its 21st annual American-Made Index, ranking…
Today’s Independent Buyer: Motivated, Informed, and Under Pressure
Developed in consultation with NIADA, this new eBook breaks down six key trends that follow the buyer journey…
Cox Automotive Research: Independent Buyers Driven by Necessity, Not Aspiration
New research from Cox Automotive, developed in consultation with NIADA, offers a detailed look at the buyers walking…
Used Vehicle Retention Index Edges Up in May as Spring Strength Cools
Black Book’s Used Vehicle Retention Index ticked higher in May, capping an unusually long spring run even as…
Used-Vehicle Values Hold Firm as Auto Market Posts First 2026 Gain
The used-vehicle market kept its footing in May, with wholesale prices rising 3.6% year over year—and used EV…