Each year, NIADA presents the National Quality Dealer Award to one dealer who has exemplified a commitment to quality and excellence in the industry, as well as outstanding customer service and community service.
NIADA will crown the 2025 National Quality Dealer of the Year on June 24 during the Awards Luncheon at the Convention and Expo at the Fontainebleau in Las Vegas.
Here’s a look at our first two finalists:
Alabama
Chad Tillery
Ellison Auto Sales
Jemison, Alabama
Working the swing shift at a lime plant, Chad Tillery received an offer from his uncle to sell cars at his lot, Ellison Auto Sales. A few days later he found a career that’s now stretched more than 30 years.
Tillery now runs the family-owned dealership with his nephews and six employees, selling more than 200 vehicles per year. One customer has bought more than 20 vehicles from the dealership due to the family atmosphere. The dealership’s philosophy is, “help someone every day.”
Half the employees have been with the dealership for more than 18 years.
The dealership sponsors $1,000 scholarships at six schools and sponsors athletic teams throughout the county. Tillery is an active member of Pleasant Grove Baptist Church, where he serves as a Sunday school teacher and deacon.
Beyond his professional and church commitments, he enjoys life on his small farm, where he raises cows, chickens, and turkeys. An avid outdoorsman, he has a deep passion for hunting and fishing—if it involves the great outdoors, he’s all in.
Tillery has served on the Alabama IADA board, including the role of president from 2018 to 2021.
Arizona
Aubrey Strickstein
Right Choice Automotive
Phoenix, Arizona
Growing up in Detroit, Aubrey Strickstein is a self-professed car guy.
After his brother Steve moved to Arizona in 2007, the two decided to open a store, Right Choice Automotive, built on a few basic principles – full disclosure and transparency.
Strickstein has strict standards for their vehicles and stands behind what they sell. “We do our very best to make our customers happy all the time.”
To Strickstein and his brother, they are selling more than a car. They are selling themselves to the public.
The Stricksteins remain very active in the community, something Strickstein credits to their philanthropic-minded parents. They give to charity groups and work with Neighbors Helping Neighbors to give back to veterans, help with the homeless and care for children.
Read about all the finalists here.
