Laura Patterson
1 post
Laura Patterson is president of VisionEdge Marketing. She has helped executives in 250+ companies across multiple industries achieve their growth targets via customer-centric, data-driven, outcome-based strategies. Laura is recognized as expert in Marketing Performance Management and shares best-practices for each of the aforementioned strategies.
Brand strategy: It’s all in your promise
A brand promise is powerful. It articulates what customers can expect from their interaction with your company. Every…
