When Brent Carmichael or John Dismukes lead the lesson at a NIADA Bootcamp, dealers tend to lean in — and this August’s three-city bootcamp series is stacked with their signature brand of no-fluff, real-world know-how.
Carmichael, NIADA’s Director of Education, brings 30-plus years in the business, including hands-on dealership experience as VP of a Buy-Here Pay-Here operation. Dismukes, NIADA’s 20 Group Sales Manager and Moderator, brings 20-plus years across independent and franchise dealerships. These guys have walked the walk.
Here’s where dealers can catch the action this August:
Salt Lake City, UT (Aug. 10-11)
Sales & Profit Mastery — led by John Dismukes
Buyer behavior, closing skills, and front-end/back-end profitability
Sponsored by iPacket & Podium
Indianapolis, IN (Aug. 12-13)
BHPH Sales Process — led by Brent Carmichael
The Buy Here Pay Here sales process and objection handling
Sponsored by AutoDataDirect
San Diego, CA (Aug. 12-13)
Sales & Profit Mastery — led by John Dismukes
Buyer behavior, closing skills, and front-end/back-end profitability
Sponsored by cars.com & Podium
Learn more about each session and register at www.niada.com/bootcamps
