ASOTU (Automotive State of the Union), a community organization serving retail automotive, is set to debut its docuseries, “More Than Cars”, on LinkedIn Live and YouTube at 1 p.m. EST today, Wednesday, May 24.
“More Than Cars” takes audiences on a captivating journey through the vast landscape of the automotive retail industry. The series features hosts Paul J Daly and Kyle Mountsier, renowned automotive entrepreneurs, as they travel the country, highlighting the surprising and inspiring stories happening in car dealerships every day.
Daly, Founder and CEO of ASOTU, noted, “More Than Cars has the potential to unlock the thousands and thousands of people in the retail auto industry who show up to work everyday, ready to serve people. We’re also hoping to connect the heart of the industry with everyday consumers. It’s time to meet the pop culture stigma, head on.”
Each episode provides an intimate look into the day-to-day operations of dealerships, highlighting the essential roles played by staff, customers, and the various departments that ensure a seamless customer experience. The series pairs energetic cinematography, compelling narratives, and an amazing soundtrack to capture the dynamic “dance” of dealership life.
“More Than Cars” aims to shift public perception of car dealerships, emphasizing their significant contribution to local communities. The docuseries illuminates the human side of the automotive industry, revealing that it’s about far more than just selling cars – it’s about the people and the stories that make each dealership unique.
“It isn’t just a show. It’s an invitation for an entire industry to band together and truly show the world the good we are capable of,” said Daly.
The series premiere promises an enlightening experience, combining fast-paced storytelling with impactful insights. As the episodes unfold, viewers will gain a newfound appreciation for the hardworking individuals behind the scenes, proving that the world of car dealerships is about so much more than cars.