New tagline confirms Association’s mission
Throughout its 75-year history, the National Independent Automobile Dealers Association’s has carried out its mission to serve, advocate and help the independent auto dealer grow and flourish.
As NIADA accelerates into the future, the Association is reaffirming its mission and focus with its new tagline — Dealer Driven. The new tagline debuted this March.
NIADA wants the independent dealer community to know the Association is driven to work for its members.
“When we think about the fundamentals of who we are as an Association, we’re driven by dealers and for dealers. Every decision hinges on the needs of the dealer community and is directed by a Board made up of active dealers. It truly encompasses who we are and what we do from a macro to micro view point. Our core motivation is to be dealer driven. We want our members, the industry, consumers and our staff to recognize that every time they see NIADA.”
Melanie Wilson, interim NIADA CEO
“When we think about the fundamentals of who we are as an Association, we’re driven by dealers and for dealers,” said Melanie Wilson, interim NIADA CEO. “Every decision hinges on the needs of the dealer community and is directed by a Board made up of active dealers. It truly encompasses who we are and what we do from a macro to micro view point. Our core motivation is to be dealer driven. We want our members, the industry, consumers and our staff to recognize that every time they see NIADA.”
The NIADA marketing team worked with senior leadership and the NIADA Board of Directors in adopting the tagline.
“Our new tagline shares NIADA’s ‘WHY.’ As Simon Sinek, author of ‘Start with Why’ says, ‘People don’t buy or buy into what you do; they buy why you do it.’” said Troy Scheer, NIADA Director of Marketing and Communications. “NIADA is an association of, by and for dealers. So, our ‘WHY’ is simple. We are Dealer Driven.”
NIADA will be carrying out the Dealer Driven mission with additional education classes and a larger and improved 20 Groups program, incorporating the former Buckeye Dealer Performance Groups. NIADA is now home to the industry’s largest peer education program.
NIADA is also relaunching its Certified Master Dealer program to help develop the next generation of industry leaders. The first class starts at NIADA’s June convention and expo in Las Vegas.
NIADA also continues to advocate on behalf of dealers in Washington D.C. and in state legislatures. With its advocacy work, NIADA is pushing laws and reforms to help the industry flourish and push back against overreach by agencies and hampering regulations.
“Dealer Driven is who we are. Your Board, State Affiliates, Staff, Committees, and Industry Partners work together to protect and grow the used car industry and ultimately the Independent Dealer Member with innovation, solutions, influence, compliance, education, and great member benefits.”
Scott Allen NIADA Board President
“Dealer Driven is who we are,” said NIADA Board President Scott Allen. “Your Board, State Affiliates, Staff, Committees, and Industry Partners work together to protect and grow the used car industry and ultimately the Independent Dealer Member with innovation, solutions, influence, compliance, education, and great member benefits.”
As a Dealer Driven Association, we are only as strong as our dealers. Join us at our convention, in our classes or one of the many industry committees. For information, visit, niada.com/get-involved.
