Experience the power of 20.
Twenty non-competing dealers with similar business models, meeting three times a year to share what works.
Already a member? Log in to your 20 Group
There’s a 20 Group
for your dealership.
No matter your dealership size or years in business, you’ll sit with 20 non-competing peers who share similar business issues.

Retail
For dealers who sell for cash or with outside financing.
What members compare

Retail Service
For retail dealers who want a stronger, more profitable service department.
What members compare

BHPH/LHPH
For Buy-Here, Pay-Here and Lease-Here, Pay-Here dealers who finance or lease in-house.
What members compare

BHPH Service
For BHPH and LHPH dealers whose service operation keeps customers’ vehicles, and payments, on the road.
What members compare

Finance
For dealers who want to strengthen the financing side of their business, alongside peers working through the same questions.



Inside a 20 Group meeting
Thought leadership, proven strategy, data and expertise from dealers who run businesses like yours.
The composite
Every member’s numbers, pooled into one benchmark so you see where you lead and where you trail.
Open discussion
Candid conversation with peers who face the same issues, and the accountability that comes with it.
Guest experts
Many meetings feature industry experts on market trends, regulation and new practices.
Veteran moderators
Each group is led by an NIADA moderator with a proven track record in the industry.
See your store next to 19 others.
The composite gathers financial and operational data from every member into one report. It shows where your dealership stands against the group, metric by metric, so each meeting starts with facts.
Figures are for illustration only.
Hear from a member
Dan Grosvenor on what his 20 Group has meant for his dealership.
Why choose an NIADA 20 Group
NIADA runs the largest 20 Group program for independent dealers.
Built by dealers, for dealers
A dealer steering committee sets the direction of the program, so it stays focused on what members need.
Every dollar is reinvested
NIADA is a 501(c)(6) nonprofit. What the 20 Group program earns goes back into the program and the industry.
Nothing to sell you
NIADA doesn’t push third-party vendor products in its groups. The time is spent on your business.
A voice in Washington
For more than 80 years NIADA has been the voice of independent dealers in the nation’s capital. Your group is a direct line to tell us what’s affecting your dealership.

Join a group today.
Tell us about your dealership and we’ll find the right group for you.
Prefer our standard online form? Fill it out here. Questions? Email john@niada.com.