A familiar face is returning to NIADA as a 20 Group moderator.
With the NIADA’s integration of the Dealer Performance Groups with 20 Groups, David Brotherton is rejoining the ranks. Brotherton worked with NIADA prior to June 2021.
“To me, this merger represents an opportunity to prove to everyone that we are in fact, better together.”
David Brotherton, NIADA senior 20 Group moderator
“To me, this merger represents an opportunity to prove to everyone that we are in fact, better together,” Brotherton said. “This merger shows a renewed commitment to the buy here, pay here, industry that dealers need to see, as well as bringing additional resources, infrastructure, and vigor and enthusiasm for the 20 group model to help all of our dealers grow and thrive, both retail and buy here pay here.”
Brotherton grew up in southern Indiana. After graduating from Purdue University with a degree in economics, he began his career in small loan lending and collections before moving to mortgage lending.
In 2000, he joined the Buy Here-Pay Here industry, spending 12 years in the Byrider system before becoming a consultant and 20 Group moderator for the Leedom Group and NIADA.
“We are lucky to have David rejoin NIADA as a Senior 20 Group moderator.”
Jeremy Beck, NIADA Vice President of Dealer Development
“We are lucky to have David rejoin NIADA as a Senior 20 Group moderator,” said Jeremy Beck, NIADA Vice President of Dealer Development. “David was instrumental in developing the Dealer Performance Groups program, including their composites. Adding his knowledge and experience to our program enhances what we already have with our current team of moderators. Our vision to grow and innovate our program takes a significant leap forward with David and Dealer Performance Groups integrating into our program. Together, we truly are better for our industry and our dealers.”
As a 20 Group moderator and consultant with more than 20 years in the industry, Brotherton brings a combination of experience and leadership to the established 20 Group dynamic, as well as providing on-site dealership evaluations and training, team building and consulting services. He’s led several industry seminars and conventions, speaks both regionally and nationally and regularly contributes to industry publications.
Brotherton lives in Sarasota, Fla., with his wife and two children.
