Cox Automotive Monday announced the launch of its digital retailing platform that will allow complete vehicle purchases across multiple digital channels.
The platform allows automotive sellers to offer full e-commerce capabilities on their own websites and integrates seamlessly in-store, while also enabling direct purchase of their inventory through Autotrader and Kelley Blue Book. It will allow consumers to go from browsing to purchase, with integrated financing, trade-in valuations, and digital contracting.
According to Cox Automotive’s 2025 Digitization of Car Buying Study, 65% of car buyers perform some or all the process online.
“We’ve built the omnichannel platform the automotive industry has been waiting for,” said Jessica Stafford, senior vice president, consumer solutions, Cox Automotive. “This isn’t website software or a marketplace listing service, it’s a true e-commerce platform that handles the complexity of the entire car buying transaction across every digital touchpoint and in-store. As the only company that owns both the technology platform and the marketplaces, Cox Automotive can deliver seamless automotive retailing everywhere consumers want to shop.”
Cox Automotive has built an e-commerce engine that powers complete transactions—pricing, financing, trade-ins, and final purchase—whether customers shop on a client’s branded site or through Cox Automotive’s marketplaces.
Hertz, one of several enterprise implementations, now offers complete online purchasing at HertzCarSales.com and through Autotrader.com, all powered by Cox Automotive’s unified infrastructure.
“Cox Automotive enables us to deliver on our promise of making car buying easier, whether customers shop on our website, at our Hertz Car Sales locations, or through partner channels,” said Jeff Adams, executive vice president of Hertz Car Sales. “Their technology creates a consistent, transparent experience while their operational infrastructure ensures we can scale efficiently.”
The option will also be available for independent dealers to utilize.
“Our omnichannel solutions are widely being used and available to any dealer today—there’s no distinction between franchise and independent—as long as they have the required products in place for their desired approach,” Stafford said. “Our latest productized e-commerce solution, AMD Elite, will be showcased at NADA 2026 as part of our full general availability rollout of capabilities enable dealers to list vehicles, provide digital retailing, and complete transactions seamlessly across channels.”
