Dealers teaching other dealers is a hallmark of the education at the NIADA Convention and Expo. This year, even more dealers will be presenting on meeting capital needs, finances, management, sourcing inventory and more.
“We’ve put a focus this year on more dealer-led sessions, so it’s dealers teaching dealers,” said NIADA Director of Education Brent Carmichael.
More than 50 hours of education will be offered at this year’s NIADA Convention and Expo June 21-24 at The Gaylord Rockies Resort in Denver, Colorado.
Early-bird registration is now open at niada.com/convention. The current dealer member rate is $545 per person, a $300 savings from the on-site registration fee of $845.
Hotel registration will also open with a special discount rate of $249 per night/plus resort fee and taxes.
The discounted hotel rate ends May 20 or when the room block is sold out.
Education courses are continually being added to the vast lineup to meet the different needs of dealers. Here are some of the dealer-led sessions slated for this year’s event:

The Secret to Building Strong & Profitable Lender Relationships
Michael West
Direct Auto
Biloxi, Mississippi
Struggling to grow your business? Expanding and strengthening your lender relationships may be the key to success. Building strong partnerships with lenders is one of the most critical, and often overlooked, drivers of dealership success. Michael West has cracked the code on working effectively with national banks and finance companies to forge lasting relationships that drive approvals, maximize dealership profits and unlock new opportunities. He will walk attendees through a step-by-step approach to building trust, boosting approvals and positioning your dealership as a preferred partner with lenders.
Know Your BHPH Numbers
Dan Francis
Andrew’s Auto Sales, Inc.
Evansville, Indiana
One of the most popular sessions is back, with a new presenter and a deeper dive. There is certainly more than one way to be successful as a BHPH dealer. But the analytics don’t lie and “just sell more cars” is never the answer. Discover the specific numbers Dan Francis consistently reviews to determine the health of his dealership. Don’t miss this interactive session with real-world analysis.
You Know Your Numbers, But How do You Make Them Digestible to Your Staff?
Roman Casterline
Rainey Used Cars, Dawson, GA
Elisabeth Taylor
iGo Group, Columbia, Kentucky
If you have ever wondered how to take your dealership numbers off the spreadsheet and put them into action, this session is for you. Elisabeth Taylor and Roman Casterline will show attendees how to make big numbers digestible for every employee. You will leave this advanced presentation with a better understanding of how to take all that big data you collect and put it to work on everyday goals.
How to CRUSH Your Reconditioning Time
Jason March
March Motors
Jacksonville, Florida
Are you frustrated with the time it takes to get a car from the auction to the front line? In this session, Jason March will dive deep into concepts of inventory, work in process, ways to track your inventory in reconditioning and bonus plans that inspire efficiency and speed in the reconditioning department. Whether you have 10 cars or 100 cars, this session will help you define your process, show you different ways to keep team members accountable and cut down your time to line.