The general sessions are where the whole convention comes together — three main-stage moments that open, elevate, and close the week. Here’s what’s in store at the Gaylord Rockies in Denver, June 21–24.
The week kicks off Monday morning with the Opening Session, presented by Black Book, as incoming President Darla Booher, outgoing President Don Griffin, CEO Jeff Martin, and Director of Education Brent Carmichael set the stage for three days of the best education in the industry.
Then Monday afternoon, the main stage belongs to our Keynote Speaker, Rocky Bleier — four-time Super Bowl champion, Vietnam combat veteran, and Bronze Star and Purple Heart recipient. Bleier’s story of fighting back from combat wounds to earn a starting role alongside Franco Harris in one of the NFL’s most dominant offenses is the stuff of legend. His message on resilience, leadership, and competing when the odds are stacked against you is one every dealer and their team can take straight back to the lot. Presented by CARFAX.
The convention closes Wednesday with Ryan Copacia, Automotive Principal at TikTok, delivering an in-depth look at short-form video’s growing role in the automotive buying journey — complete with creative examples and real consumer behavior data.
