Education, advocacy take center stage during opening session

Opening the general session of the NIADA, Chairman of the Board Gordon Tormohlen set the tone for the day full of education by announcing the newest addition to the team.

Tormohlen highlighted the hiring of Brent Carmichael as the Director of Education, starting Jan. 1, 2025.

“Brent will be joining NIADA, adding to our already powerful group of moderators and consultants,” Tormohlen said.

Tormohlen pointed out the association was bringing back the Certified Master Dealer training in 2025. An information session is scheduled for 10 a.m. Wednesday.

“You’ll get a teaser for our Certified Master Dealer program, which is being deployed first quarter of 2025 as well,” Tormohlen said.

Newly elected NIADA President Michael Darrow carried on the message of education during his address. Darrow challenged his fellow dealers to use the education this week to identify a path forward for their dealership. He added that NIADA will be there to help throughout the year.

“The purpose of NIADA is to educate and advocate. This coming year, you’re going to see more educational offerings for our dealers to grow and build their dealerships,” Darrow said.

Darrow, along with Legislative Committee Chairman Lawrence Meade, encouraged dealers to attend the NIADA Policy Conference for their voices to be heard in Washington, D.C.

“We are all impacted by the cost of legislation and regulation. We must be proactive and work together as one voice,” Meade said.

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