On October 8, 2026 the Federal Trade Commission (FTC) took action against Orlando, Florida-based Greenway Auto Group, alleging the dealership group advertised vehicle prices thousands of dollars below the prices consumers actually paid. According to the FTC, Greenway charged consumers more than $3,350 above the advertised price, on average, in more than 92% of transactions, citing mandatory administrative, dealer, delivery and processing fees, as well as conditional discounts. The FTC also alleged Greenway used deceptive prize mailers. Under the proposed settlement, Greenway must prominently advertise the actual price consumers must pay, excluding only government-required charges, and cannot misrepresent fees, financing requirements or whether products are optional.
Greenway Auto Group was among the 97 dealership groups that received a warning letter from the FTC on March 13, 2026 putting them on notice that their vehicle advertising and pricing practices may be in violation of Section 5 of the FTC Act. On September 15, 2026 FTC staff published frequently asked questions (FAQs) on price transparency to help the automobile industry comply with the FTC Act. Those FAQs can be accessed here.
