NIADA CEO Jeff Martin recently hit the road to Greer, South Carolina, for a visit with incoming President Darla Booher at her dealership, Deal Depot. The two dug into some big-picture conversations about the future of the association and the industry—but also took some time to snap some photos along the way. It was a great chance to connect, build momentum, and look ahead to an exciting year for NIADA.
We look forward to Darla’s official installation as President in just a few weeks at the NIADA Convention.



