We’re wrapping up the NIADA Convention with two presentations that are anything but a typical closing session.
Kicking things off is Elizabeth Krear, President & CEO of the Center for Automotive Research. If you haven’t been paying close attention to what’s happening with Chinese vehicles in the U.S. market, now’s the time to start. Elizabeth will break down what’s coming, what it means for your used inventory, and how to get ahead of it — including a walkthrough of CAR’s 6 S China Framework: Setup, Subsidy, Supply Chain, Speed, Saturation, and Sales. It’s the kind of session that’ll have you thinking differently about your lot on the drive home.
Following Elizabeth is Ryan Copacia, Automotive Principal at TikTok, who’s going to make a pretty compelling case for why short-form video deserves a spot in your marketing strategy. With real creative examples and a look at how today’s car buyers actually behave on the platform, Ryan will show you what’s working — and why the TikTok audience might be full of customers you’re not reaching yet.
Trust us — stick around for this one.
