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Larger-Than-Life Star of Bar Rescue Brings His No-Holds-Barred Approach to Used Vehicle Industry’s Premier Event

Arlington, Texas (March 14, 2022) – Entertainer, entrepreneur, strategic advisor, profitability expert and best-selling author Jon Taffer will deliver the keynote address of the 2022 NIADA Convention and Expo.

The 76th annual edition of the used vehicle industry’s premier event – hosted as always by the National Independent Automobile Dealers Association – is coming up June 20-23 at the MGM Grand in Las Vegas.

The creator, executive producer and star of Paramount Network’s Bar Rescue, whose session is sponsored by Carfax, is scheduled to speak Tuesday, June 21 – the opening day of the Convention’s education agenda.

Afterward, he’ll be available for a meet and greet session with attendees at the Carfax booth in the Expo Hall during the Expo Grand Opening reception.

Taffer is best known as a larger-than-life television personality and hospitality industry guru who takes a no-holds-barred approach to helping hotels, restaurants, bars and other businesses reach their full potential.

He uses his four decades of industry experience to guide companies through remodeling, reprogramming and restarting their business models to embrace the future. He’s consulted for well-known brands such as the NFL Network, Ritz-Carlton Hotels, Buffalo Wild Wings and Anheuser-Busch.

And he rebuilds the lives of failing bar owners in his hit series Bar Rescue as a master of powerful presentations that rescue businesses from themselves and propel them toward success.

Taffer offers guidance on transformation, training programs and “reaction management strategies.” His broad areas of expertise include product and brand recognition, merchandising promotions and customer acquisition.

Arrangements for the appearance of Jon Taffer were made through UTA Speakers, New York, N.Y.

His address at the NIADA Convention and Expo is part of the most extensive education agenda available for independent dealers, featuring more than 60 sessions covering all aspects of dealership operations.

The event also includes an Expo Hall offering the industry’s latest, most innovative products and services, a Finance Fair to connect dealers with finance sources, special events, receptions, networking and awards recognizing the best in the business.

For more information or to register, visit


The National Independent Automobile Dealers Association (NIADA) is among the nation’s largest trade associations, representing the used motor vehicle industry comprised of some 40,000 licensed used car dealers. Since 1946, NIADA has represented the voice and interests of used car dealers at the federal level in Washington D.C. Coupled with its state association network across the country, NIADA’s grass-roots framework provides a dual layer of advocacy unmatched in the used motor vehicle industry. For more than 75 years, NIADA has engineered programs and leveraged technology to fulfill its mission to advance, educate and promote the independent used car dealer. NIADA members subscribe to a strict Code of Ethics of duty, honor and integrity, and believe in the advancement of small business in support of the free-market system. More information about NIADA programs and educational opportunities is available at