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dealermallUSA by NIADA, Powered by MOTOix, Will Showcase NIADA Certified Inventory

Arlington, Texas (June 17, 2022) – The National Independent Automobile Dealers Association is introducing a new way for its members to show – and sell – their inventory.

dealermallUSA by NIADA, the official NIADA marketplace for dealers, is an online digital retailing platform powered by MOTOix, featuring vehicles for sale in an environment created to bring efficiency to online car shopping while helping dealers increase sales and provide an exceptional customer experience.

“Digital retailing is a reality, and dealermallUSA provides NIADA members with the tools to give their customers the smooth, seamless purchase process they’re looking for, as well as a national platform for their inventory,” MOTOix CEO and founder Larry Bruce said.

In addition, dealermallUSA will showcase vehicles in the NIADA Certified program.

NIADA Certified has been redesigned to give independent dealers the ability to compete on a level playing field with franchise operations in the certified pre-owned arena – the most popular and profitable segment of the used vehicle market.

The program includes multiple program administrators – GSFSGroup, GWC Warranty, ProGuard Warranty, SouthWest Dealer Services and AUL Corp – as well as partnerships with Carfax and other providers.

dealermallUSA by NIADA joins Carketa’s 200-point digital inspection and condition report as the latest additions to the new NIADA Certified 360 program – a comprehensive suite of products and services designed to support NIADA CPO dealers and customers in all aspects of the automotive sales process.

More services are coming soon to NIADA Certified 360, including vehicle financing options, vehicle transport, title and registration services, reinsurance and more.

“NIADA’s revolutionary program brings together digital inspections, national brand recognition, financing options and trusted logistics services,” NIADA vice president James Gibson said. “MOTOix provides a proven platform to take this program to new heights of service for our members and their customers.”

dealermallUSA by NIADA will be launched during the NIADA Convention and Expo, coming up June 20-23 at the MGM Grand in Las Vegas.

Dealers attending the Convention will be the first to experience the new platform firsthand. For more information about the Convention or to register, visit

About MOTOix

MOTOix is a technology provider. Its cornerstone Professional Sales Experience (PSX) platform combines CRM, website, inventory management and marketing automation into one revenue-accelerating solution – the one dealers want. MOTOix is also a partner with NIADA in, the exclusive vehicle marketplace for NIADA members.


The National Independent Automobile Dealers Association (NIADA) is among the nation’s largest trade associations, representing the used motor vehicle industry comprised of some 40,000 licensed used car dealers. Since 1946, NIADA has represented the voice and interests of used car dealers at the federal level in Washington D.C. Coupled with its state association network across the country, NIADA’s grass-roots framework provides a dual layer of advocacy unmatched in the used motor vehicle industry. For more than 75 years, NIADA has engineered programs and leveraged technology to fulfill its mission to advance, educate and promote the independent used car dealer. NIADA members subscribe to a strict Code of Ethics of duty, honor and integrity, and believe in the advancement of small business in support of the free-market system. More information about NIADA programs and educational opportunities is available at