From the January issue of UCD
By Brent Carmichael
I have the privilege and honor of traveling our great country and working with dealers of all shapes and sizes. But no matter where I am or the size or shape of the dealer, I always get the same question: What do “they” do? The “they” they are asking about are the successful dealers.
One of the advantages of the used car business is that there are numerous ways to approach it. No one way will work for everyone everywhere.
The problem is that there are just as many ways to do it wrong. The dealers that seem to do it a little bit better than everyone else have a few common denominators. A few things that “they” seem to do a tad bit better than the average Joe are the keys to their sustained success.
This is what “they” do. From what I’ve experienced, these are the keys to sustained success regardless of the current political or socioeconomic conditions. I can assure you that they didn’t always do these things. They all realized at some point what it would take to be one of them. Most dealers I know do at least one of these. Some even two or three, but only a few do all of them. And do them well. How close are you to being one of “Them?”
