The NIADA Convention and Expo features more than 50 hours of education on nearly every aspect of a dealership, including how to boost marketing to get customers in the door.
A large percentage of the education is led by dealers, offering the best tips and practices to their fellow members in the industry.
“That Convention is where you go if you’re a used car dealer,” said Nick Markosian of Markosian Auto in Salt Lake City, Utah. “You get to meet up with all your vendors and you get incredibly cool nuggets from fellow dealers. There are tons of dealer panels, and for me, personally, hearing from people who are actually boots on the ground and getting advice from them is just huge for me. I bring my whole crew out.”
Early-bird registration is now open at niada.com/convention. The current dealer member rate is $545 per person, a $300 savings from the on-site registration fee of $845.
Hotel registration will also open with a special discount rate of $249 per night/plus resort fee and taxes.
The discounted hotel rate ends May 20 or when the room block is sold out.
Dealers will hear from successful dealers on how they are attracting customers and getting the most bang out of their marketing.
Tracy Myers of Frank Myers Auto Maxx in Winston-Salem, North Carolina, will present “From Crickets to Chaos: Marketing that Blows Up Your Lot in 2026.” Myers will arm dealers with traffic-driving marketing strategies.
Meg Jones of Ace Auto Sales in Fyffe, Alabama, will teach dealers how to drive traffic with video during “Dominate Video Marketing – No Dancing Required.” Jones will give dealers a “plug-and-play” strategy to video marketing utilizing time-saving production tools.
New education is being added to the lineup each week. Check out niada.com/convention for the latest details.
