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Focus on what’s next in BHPH industry to start Dealer Forum

October 15, 2025

A glimpse into the future will kickstart the NIADA BHPH Dealer Forum.

A fast-paced, three-part session highlighting what’s next for the BHPH industry with social media, vehicle acquisition and artificial intelligence will begin the dealer-focused event at the Loews Vanderbilt in Nashville. Registration remains open for the BHPH Dealer Forum, Nov. 9-11 at niada.com/BHPHdealerforum. The cost is $695 for dealer members and $895 for non-member dealers. That is $200 off the on-site rate. Group discounts are available.

Rooms at the Loews Vanderbilt are $269 per night, if booked before the deadline Thursday, Oct. 16.

Shawn Payne of Goatforreal Media and Terry MacCauley of Big Time Advertising will start the opening session, presenting social media strategies to get customers onto the lot.

Darrell Steed of SmartWolf Consulting will explain how dealers can integrate private acquisition of vehicles into their operations.

To wrap up the session, Phillip O’Sullivan of ID Privacy will show dealers how AI is transforming dealership operations.

The dynamic opening session will lead into the three deep-dive workshops on inventory management; marketing, lead-generation and sales; and building versatility into your business model.

The NIADA BHPH Dealer Forum will also feature education breakout sessions led by some of the nation’s top dealers and industry experts and the popular dealer-led roundtables. The Roundtables Best Ideas session will be part of the closing session, where the top tip will earn the presenter a free registration and hotel stay at the Gaylord Rockies for the 2026 NIADA Convention and Expo sponsored by AutoZone.

NIADA Author

The National Independent Automobile Dealers Association (NIADA) is among the nation’s largest trade associations, representing the used motor vehicle industry comprised of some 40,000 licensed used car dealers. Since 1946, NIADA has represented the voice and interests of used car dealers at the federal level in Washington D.C. Coupled with its state association network across the country, NIADA’s grass-roots framework provides a dual layer of advocacy unmatched in the used motor vehicle industry. For 75 years, NIADA has engineered programs and leveraged technology to fulfill its mission to advance, educate and promote the independent used car dealer. NIADA members subscribe to a strict Code of Ethics of duty, honor and integrity, and believe in the advancement of small business in support of the free-market system. More information about NIADA, visit www.niada.com.