BHPH general management training prepares for success

The success of a dealership starts with good management, which sets the tone and establishes strong fundamentals.

NIADA’s comprehensive BHPH General Management training will help current and prospective general managers learn the critical operational drivers necessary for running a successful BHPH Dealership.

Senior 20 Group Moderator Ben Goodman will spend two days training management for BHPH/LHPH dealers during a session in Irving, Texas. The 12-hour course over two days is April 26 and 27. The cost is $549 for NIADA and 20 Group members, with a discounted group rate of $495 per person. For non-members, the class is $695.

“The management training is for existing BHPH owners, general managers and services managers,” Goodman explained. “We’re going to go into specific BHPH internal processes and operating guidelines, how to recruit, train and develop people, and sales.”

Goodman has spent nearly 30 years training and leading high-achieving sales teams in the subprime and BHPH markets, including 11 years with the nation’s largest BHPH franchise. From running a single BHPH store to managing multiple points, Goodman’s leadership and expert understanding of every BHPH discipline significantly improved the operational performance at every stop.

Attendees will develop a playbook for:
• Talent acquisition and retention
• Reducing reconditioning costs and shop inefficiencies
• Improving portfolio performance while reducing policy and warranty costs by effectively managing the post-sale customer service experience
• Coaching and motivating sales associates to develop leads; installing and managing a sales and underwriting process that will increase sales volume
• Recognizing red flags in your portfolio; turning your collectors into problem resolution mangers; and compliance.

“It’ll cover the entire process from the general manger perspective. Anyone who is a general manager will profit from this class,” Goodman said. “I’m excited. It’s going to be a good class.”

For information and to register click here. Find information on other NIADA classes at

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