The NIADA Certified Master Dealer program, the most comprehensive training for independent dealers, has announced two classes for 2025.
The training will offer individualized programs for retail and BHPH dealers, providing unparalleled insight into their dealerships. Registration and information about the program is available at niada.com/certified-master-dealer.
“It doesn’t matter how long they’ve been in the business or how new they are in the business, I’m confident that the CMD program will have information and takeaways that’ll better their business. One hundred percent,” said Donald Sullivan, Jr., owner of Sullivan Auto Trading in Fredericksburg, Virginia, 2024 NIADA National Quality Dealer of the Year and 2016 CMD graduate.
“Through the CMD program, you have access to knowledge and insight on things that are specific to the car industry. You get material to take back that can actually help you throughout your journey of being a car dealer. Right now in our industry, there are no other certifications available. Being a CMD really puts you on the map and sets yourself apart from other dealers.”
The retail CMD curriculum is a 3.5-day in-person class, covering deep dives, best practices from experts and action plans for your dealership in:
- Inventory Management
- Reconditioning and Make-ready
- Marketing and Customer Acquisition
- Sales
- Finance and Insurance
- Customer Retention
- Service
- Dealership Accounting
- Employee Management
- Compliance
The retail course is March 24-27 at the Atlanta Hartsfield Marriott Hotel.
“After the course work, you will have the tools available to develop a plan custom-tailored to your store. You’ll also have access through NIADA education to trainers and consultants to help formalize a unique business plan,” said Ed Curry, NIADA Senior 20 Group Moderator and Consultant.
The four-day BHPH course is March 24-27 at the DFW Airport Marriott in Irving, Texas, will cover:
The first two-day session March 10-11 at the DFW Marriott in Grapevine, Texas, will cover:
- Inventory Management
- Reconditioning and Make-ready
- Marketing and Customer Acquisition
- Sales
- Underwriting and Collections
- Customer Retention
- Dealership Accounting
- Related Finance Company (RFC)
- Employee Management
- Compliance
The cost for each course is $4,795 for NIADA members. For non-members is it $5,395. Current CMD dealers can register for $2,397.
“This program has made me a higher quality dealer through education and compliance training. Through our expanded education, CMD dealers can be proud and be recognized for their achievements,” said Otto Hahne, 2019 NIADA National Quality Dealer of the Year and CMD graduate. “It’s education on the current and up-to-date market and customer experience. Compliance training is so incredibly crucial, along with understanding the world of finance and developing leadership skills. CMD training helps put dealers in the best possible position to succeed.”
