Mallorie Hollenbeck, a student at Northwood University in Midland, Michigan, has received the 2026 NIADA Foundation Northwood University Scholarship, a $10,000 award supported by Cox Automotive in collaboration with Manheim and NextGear Capital. The scholarship was presented June 22 at the Awards Luncheon during the NIADA Convention & Expo in Denver, CO.
The annual scholarship recognizes students pursuing automotive careers, with weight given to leadership, academic achievement and hands-on experience. Hollenbeck is studying Automotive Marketing and Management and has worked with Dow Chemical and Garber Chevrolet, where she supported service business development operations. She has also been active in Northwood’s experiential learning programs, serving on the Student Run Auto Show Chevy Team in 2025 and stepping into the Team Captain role for 2026.
NIADA CEO Jeff Martin tied the honor back to the partnerships that make it possible: “Congratulations to Mallorie on this well-deserved honor. She embodies the drive and leadership our industry needs, and we’re thrilled to help support the next chapter of her journey. Investing in students like Mallorie is only possible because of partners like Cox Automotive. For years, their commitment to the NIADA Foundation has opened doors for emerging talent, and we’re grateful for a partnership that continues to strengthen the future of the independent dealer community.”
The scholarship is one expression of the broader work of the NIADA Foundation, which exists to identify and promote opportunities for members and corporate partners to respond to educational and charitable needs at the local and national levels. Through awards like this one, the Foundation channels industry support toward students preparing to enter the field.
