iGo’s Taylor named moderator
The dealer roundtable Elisabeth Taylor joined at last year’s NIADA BHPH Dealer Forum set a high bar. The conversation never stopped as dealers with varied experience kept sharing ideas with their peers.
“It was a really robust discussion,” Taylor said. “We’re just kind of a family sitting around the table, spitballing about our greatest ideas and worst ideas. It was a really fun, engaging event.”
As the Dealer Forum moves to Nashville, Tennessee, Nov. 9-11 at the Loews Vanderbilt, Taylor will now find herself leading a roundtable. The owner/operator of iGo Motors in Columbia, Kentucky, will be one of the featured dealer roundtable moderators on Monday, Nov. 10.
Registration is now open for the Dealer Forum at niada.com/bhphdealerforum. Early-bird registration runs through Oct. 10, with a chance to save $200 ($495 per person for NIADA dealer members, $695 dealer non-members). Group discounts are available for dealer groups with two or more registrants.
Discounted rooms are $269 per night are available through Oct. 16 or until the room block sells out.
Taylor and the other moderators will be leading discussions on sales, inventory, reconditioning, capital, customer retention, underwriting, compliance, employee management and other hot topics during the roundtables, which will include approximately 20 dealers matched by size and operations.
“I’m going to pick at people and get them to start talking. I have no notion that I’m qualified to be standing there, but I am excited to see people, especially the people that are quieter, contribute,” Taylor said. “They’re normally like the little geniuses in the room. If I just get them talking, I think we can pick up some really great ideas from them. I’m excited.”
Taylor has been in the industry 12 years and has been involved with nearly every facet of the dealership, including service, collections and sales.
A veteran of multiple 20 Groups and sharing ideas with dealers at meetings, including during a recent site visit in Oklahoma City, Taylor knows the value of getting everyone involved in the conversation. Taylor will actually be arriving in Nashville straight from a 20 Group meeting in Las Vegas.
“You have a room full of people where they sit around the table and they realize, ‘Oh, I am valuable and what I say matters and what I think matters, that everyone has a voice.’ That’s really kind of fun to see. I think I’ll be more excited because I’ll be fresh off a [20 Group].”
Along with the popular dealer roundtables, there will be three deep-dive workshops and nine education breakout sessions.
See the full agenda here.
